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All About ADvTECH

ADvTECH Induction Document

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ABOUT <strong>ADvTECH</strong><br />

WHO WE ARE<br />

BRANDED HOUSE VS<br />

HOUSE OF BRANDS<br />

<strong>ADvTECH</strong> leads the private sector<br />

in the fields of education and<br />

resourcing, contributing<br />

meaningfully towards the<br />

sustainable development of<br />

human capacity in South Africa.<br />

We are what is considered to be a<br />

“house of brands”. What this means<br />

is that each brand under the <strong>ADvTECH</strong><br />

Group umbrella operates independently<br />

as their own entity in terms of marketing<br />

and operations, but is fully supported by<br />

the group in the background.<br />

This is with the intention that each<br />

individual brand under <strong>ADvTECH</strong> can<br />

focus on what they each do best without<br />

limiting the broader group’s business<br />

growth trajectory.<br />

Within the <strong>ADvTECH</strong> Group, we operate<br />

three divisions and each division consists<br />

of brands which are tailored for a<br />

specific market.<br />

2 | <strong>ADvTECH</strong> INDUCTION TOOLKIT

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