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ADvTECH Induction Document

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STAFF<br />

SOCIAL MEDIA<br />

GUIDELINES<br />

DO think twice before<br />

posting:<br />

Privacy does not exist on social<br />

media. You are personally<br />

responsible for the information you<br />

are entrusted with and the content<br />

you post on social media.<br />

DON’T use your <strong>ADvTECH</strong> issued<br />

email address for any personal use<br />

on any social media.<br />

It is the era of social<br />

media indiscretion.<br />

There are many recent<br />

examples of people in<br />

South Africa who have<br />

paid dearly, posting<br />

thoughtless remarks on<br />

social media.<br />

DO understand that online<br />

activity is permanent:<br />

Everything posted on social media<br />

will probably stay online for a very<br />

long time. It is almost impossible to<br />

completely remove information from<br />

social media since there is no way<br />

of knowing where it may have been<br />

reposted and/or shared.<br />

DON’T transmit any confidential<br />

company information, customer<br />

data or trade secrets.<br />

DON’T post content or speculation<br />

about <strong>ADvTECH</strong>’s business<br />

performance, future products,<br />

pricing decisions, unannounced<br />

financial results, predictions, legal<br />

matters, stakeholders or any other<br />

confidential or proprietary<br />

information.<br />

When setting up a<br />

social media profile,<br />

most platforms give<br />

you the option to<br />

provide the name of<br />

your employer. Your<br />

activities on social<br />

media could land you<br />

in hot water, even if the<br />

incident does not relate<br />

to <strong>ADvTECH</strong> directly;<br />

your association to the<br />

company could legally<br />

see you in the wrong.<br />

DO recognise that you<br />

are entering into a social<br />

environment:<br />

Engaging in social media is like<br />

participating in a social event such<br />

as a meeting, a conference or a<br />

party. The same good manners<br />

apply. Behave as you would in the<br />

real world – consistent with the<br />

image you want to portray at work.<br />

DO strive for accuracy:<br />

Provide informed, well-supported<br />

opinions and if necessary, cite<br />

sources. Although social media is a<br />

more casual form of communication,<br />

it is still important to be factual.<br />

DON’T post any pictures of<br />

students; they provide approval for<br />

the use of their images to the<br />

respective <strong>ADvTECH</strong><br />

brand only.<br />

DON’T post things you would be<br />

embarrassed to have your<br />

mother/boss see.<br />

DON’T speak on behalf of<br />

<strong>ADvTECH</strong> or any of its brands<br />

unless you have been placed in<br />

the position to do so.<br />

Did you know that<br />

there is an Electronic<br />

Communication and<br />

Social Media Policy?<br />

According to the<br />

policy using <strong>ADvTECH</strong><br />

property, resources and<br />

time is discouraged<br />

and it could even be<br />

considered as an abuse<br />

of company resources.<br />

DO be respectful:<br />

Any content posted on social<br />

media could encourage<br />

comment and the discussion<br />

of opposing ideas. Consider<br />

your responses carefully<br />

and how they could affect<br />

<strong>ADvTECH</strong>, its shareholders<br />

and you.<br />

You will find more<br />

detail in the Electronic<br />

Communication and<br />

Social Media Policy<br />

available on ADvNET.<br />

<strong>ADvTECH</strong> INDUCTION TOOLKIT | 39

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