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ADvTECH Induction Document
ADvTECH Induction Document
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STAFF<br />
SOCIAL MEDIA<br />
GUIDELINES<br />
DO think twice before<br />
posting:<br />
Privacy does not exist on social<br />
media. You are personally<br />
responsible for the information you<br />
are entrusted with and the content<br />
you post on social media.<br />
DON’T use your <strong>ADvTECH</strong> issued<br />
email address for any personal use<br />
on any social media.<br />
It is the era of social<br />
media indiscretion.<br />
There are many recent<br />
examples of people in<br />
South Africa who have<br />
paid dearly, posting<br />
thoughtless remarks on<br />
social media.<br />
DO understand that online<br />
activity is permanent:<br />
Everything posted on social media<br />
will probably stay online for a very<br />
long time. It is almost impossible to<br />
completely remove information from<br />
social media since there is no way<br />
of knowing where it may have been<br />
reposted and/or shared.<br />
DON’T transmit any confidential<br />
company information, customer<br />
data or trade secrets.<br />
DON’T post content or speculation<br />
about <strong>ADvTECH</strong>’s business<br />
performance, future products,<br />
pricing decisions, unannounced<br />
financial results, predictions, legal<br />
matters, stakeholders or any other<br />
confidential or proprietary<br />
information.<br />
When setting up a<br />
social media profile,<br />
most platforms give<br />
you the option to<br />
provide the name of<br />
your employer. Your<br />
activities on social<br />
media could land you<br />
in hot water, even if the<br />
incident does not relate<br />
to <strong>ADvTECH</strong> directly;<br />
your association to the<br />
company could legally<br />
see you in the wrong.<br />
DO recognise that you<br />
are entering into a social<br />
environment:<br />
Engaging in social media is like<br />
participating in a social event such<br />
as a meeting, a conference or a<br />
party. The same good manners<br />
apply. Behave as you would in the<br />
real world – consistent with the<br />
image you want to portray at work.<br />
DO strive for accuracy:<br />
Provide informed, well-supported<br />
opinions and if necessary, cite<br />
sources. Although social media is a<br />
more casual form of communication,<br />
it is still important to be factual.<br />
DON’T post any pictures of<br />
students; they provide approval for<br />
the use of their images to the<br />
respective <strong>ADvTECH</strong><br />
brand only.<br />
DON’T post things you would be<br />
embarrassed to have your<br />
mother/boss see.<br />
DON’T speak on behalf of<br />
<strong>ADvTECH</strong> or any of its brands<br />
unless you have been placed in<br />
the position to do so.<br />
Did you know that<br />
there is an Electronic<br />
Communication and<br />
Social Media Policy?<br />
According to the<br />
policy using <strong>ADvTECH</strong><br />
property, resources and<br />
time is discouraged<br />
and it could even be<br />
considered as an abuse<br />
of company resources.<br />
DO be respectful:<br />
Any content posted on social<br />
media could encourage<br />
comment and the discussion<br />
of opposing ideas. Consider<br />
your responses carefully<br />
and how they could affect<br />
<strong>ADvTECH</strong>, its shareholders<br />
and you.<br />
You will find more<br />
detail in the Electronic<br />
Communication and<br />
Social Media Policy<br />
available on ADvNET.<br />
<strong>ADvTECH</strong> INDUCTION TOOLKIT | 39