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PAGE 28—SUNDAY VANGUARD, JANUARY 26, 2020<br />
CAROLINE MOORE:<br />
Driven by hatred for<br />
poverty, suffer<strong>in</strong>g<br />
By Charles Kumolu,Deputy Editor<br />
Carol<strong>in</strong>e Moore is the Convener of Why I am Alive <strong>in</strong>itiative <strong>an</strong>d the CEO of Eureka<br />
Productions Ltd - a media production org<strong>an</strong>isation that specialises <strong>in</strong> content creation,<br />
media buy<strong>in</strong>g <strong>an</strong>d public relations among others. She is driven by the passion to ensure<br />
people f<strong>in</strong>d their purpose <strong>in</strong> life. She has done numerous projects that bordered on help<strong>in</strong>g<br />
<strong>in</strong>dividuals discover their purpose of existence. Moore, who has partnered with renowned<br />
<strong>in</strong>dividuals <strong>an</strong>d org<strong>an</strong>isations like WIMBIZ, RCCG National, Glazia, Tara, <strong>an</strong>d Tr<strong>an</strong>y<br />
among others, tells her story.<br />
<strong>How</strong> did you come about Why I Am<br />
Alive Initiative?<br />
It beg<strong>an</strong> when I started ask<strong>in</strong>g myself this<br />
question: Why am I alive? I had to go<br />
through a self-discovery phase. I would walk<br />
through life, drive through the driveway <strong>an</strong>d<br />
see children under the bridges begg<strong>in</strong>g.<br />
Whenever I saw young able-bodied people<br />
runn<strong>in</strong>g around hawk<strong>in</strong>g food items, I<br />
wondered if that is the reason they are on<br />
earth. I also wondered if this all they are<br />
go<strong>in</strong>g to do <strong>an</strong>d then die. I would further<br />
wonder why I <strong>was</strong> privileged to be <strong>in</strong> a<br />
home where I could get the support I needed<br />
to facilitate my dreams. Why am I <strong>in</strong> a car<br />
<strong>an</strong>d they are on the streets? I did not get the<br />
<strong>an</strong>swers immediately but as I went through<br />
life, it gave me the strong belief that every<br />
liv<strong>in</strong>g be<strong>in</strong>g is alive for a purpose.<br />
I hate poverty <strong>an</strong>d suffer<strong>in</strong>g. That is why I<br />
felt I needed to use my passion <strong>an</strong>d my<br />
greatest tool be<strong>in</strong>g my voice to fight it <strong>in</strong><br />
creative <strong>an</strong>d excit<strong>in</strong>g ways. I decided to use<br />
my platform to pursue this through the<br />
contents we create.<br />
In other words, the Why I Am Alive<br />
Initiative came to be when I discovered<br />
myself <strong>an</strong>d my purpose which is to support<br />
as m<strong>an</strong>y people as possible <strong>in</strong> discover<strong>in</strong>g<br />
their life purposes. I <strong>was</strong> driven by the<br />
passion to see every person f<strong>in</strong>d his or her<br />
purpose <strong>in</strong> life <strong>an</strong>d succeed at it.<br />
You often say that you believe<br />
everyone on earth is here for a<br />
purpose…<br />
Not just every hum<strong>an</strong> be<strong>in</strong>g but everyth<strong>in</strong>g<br />
on earth is for a purpose.<br />
For <strong>in</strong>st<strong>an</strong>ce, the purpose of a mobile<br />
phone is to elim<strong>in</strong>ate the barrier of dist<strong>an</strong>ce<br />
dur<strong>in</strong>g communication. Water has various<br />
purposes, one of which is to aid digestion <strong>in</strong><br />
pl<strong>an</strong>ts <strong>an</strong>d <strong>an</strong>imals<br />
<strong>in</strong>clud<strong>in</strong>g m<strong>an</strong>. Even <strong>was</strong>te<br />
products serve various<br />
purposes <strong>an</strong>d the list goes on.<br />
Anyth<strong>in</strong>g which does not<br />
serve a purpose is usually<br />
tagged useless <strong>an</strong>d discarded<br />
or elim<strong>in</strong>ated. If non-liv<strong>in</strong>g<br />
th<strong>in</strong>gs c<strong>an</strong> serve purposes,<br />
m<strong>an</strong> should as well. It is a bit<br />
different for m<strong>an</strong> because he<br />
susta<strong>in</strong>s the earth <strong>an</strong>d<br />
possesses a consciousness.<br />
Therefore, he serves a bigger<br />
purpose. This is why every<br />
hum<strong>an</strong> comes to a po<strong>in</strong>t<br />
where his consciousness<br />
becomes restless because it<br />
c<strong>an</strong> only be satisfied once<br />
that purpose is discovered<br />
<strong>an</strong>d fulfilled.<br />
At what po<strong>in</strong>t does one<br />
realise he has a<br />
purpose?<br />
I would say every day.<br />
Purpose is not some massive<br />
th<strong>in</strong>gs far away. It is the<br />
question we ask <strong>an</strong>d <strong>an</strong>swers<br />
daily, weekly <strong>an</strong>d monthly. As<br />
soon as you ga<strong>in</strong><br />
consciousness of life, you would underst<strong>an</strong>d<br />
that be<strong>in</strong>g alive is a privilege. Therefore, you<br />
would desire to make it purposeful.<br />
Liv<strong>in</strong>g purposeful lives<br />
As a parent, the easiest way to assist your<br />
child <strong>in</strong> liv<strong>in</strong>g a purposeful life is to live by<br />
<strong>example</strong> <strong>an</strong>d start liv<strong>in</strong>g purposefully.<br />
Children watch <strong>an</strong>d imitate their parents<br />
I hate poverty<br />
<strong>an</strong>d suffer<strong>in</strong>g.<br />
That is why I felt I<br />
needed to use<br />
my passion <strong>an</strong>d<br />
my greatest tool<br />
be<strong>in</strong>g my voice<br />
to fight it <strong>in</strong><br />
creative <strong>an</strong>d<br />
excit<strong>in</strong>g ways<br />
consciously or unconsciously. Parents should<br />
watch their children closely <strong>an</strong>d discover<br />
what their desires are. They should also<br />
underst<strong>an</strong>d how happy their children are<br />
when they engage <strong>in</strong> th<strong>in</strong>gs that are of<br />
<strong>in</strong>terest to them <strong>an</strong>d support their dreams,<br />
goals <strong>an</strong>d potentials. Do<strong>in</strong>g that would<br />
encourage the children to live purposefully.<br />
Honourable field<br />
I will use myself as a classic <strong>example</strong><br />
to <strong>an</strong>swer this question. My father did<br />
not really support my career, I had to<br />
work hard <strong>an</strong>d show him that it is <strong>an</strong><br />
honourable field. Today, he is happy I<br />
fought for my passions, goals, <strong>an</strong>d<br />
desires. He later became fully <strong>in</strong><br />
support of it. I would advice youths to be<br />
diligent, hardwork<strong>in</strong>g <strong>an</strong>d prove those<br />
who do not support their choices wrong<br />
but <strong>in</strong> the most decent <strong>an</strong>d respectful way.<br />
It would take time. It would be difficult<br />
know<strong>in</strong>g that you love these people <strong>an</strong>d<br />
expect them to be your top cheerleaders. At<br />
this po<strong>in</strong>t, you would have to be your<br />
number one cheerleader because if you c<strong>an</strong><br />
br<strong>in</strong>g yourself up mentally, then, nobody c<strong>an</strong><br />
make you feel less.<br />
S<strong>in</strong>ce the birth of Why I Am Alive, what<br />
are the difficulties you have encountered<br />
<strong>an</strong>d a few achievements you believe are<br />
worth celebrat<strong>in</strong>g?<br />
I am proud to say that the challenges we<br />
have encountered did not deter us from<br />
succeed<strong>in</strong>g with the projects, <strong>in</strong>stead, they<br />
made us realise that we are on the right<br />
path. Some of the challenges <strong>in</strong>cluded<br />
gett<strong>in</strong>g benefactors to support the projects<br />
<strong>an</strong>d a few f<strong>in</strong><strong>an</strong>cial constra<strong>in</strong>ts. But <strong>in</strong> 2019,<br />
we went to secondary schools <strong>an</strong>d<br />
universities among others <strong>an</strong>d empowered<br />
them through sem<strong>in</strong>ars, workshops <strong>an</strong>d<br />
even provided some of<br />
them with scholarships.<br />
These scholarships covered<br />
fees for books, cost of<br />
feed<strong>in</strong>g <strong>an</strong>d of course,<br />
school fees. Our Market<br />
Women Empowerment<br />
Project, Why I Am Alive<br />
Masterclass <strong>an</strong>d our just<br />
concluded Why I Am Alive<br />
Campaign: Nigeria Story<br />
Party, are considered great<br />
achievements.<br />
Support system<br />
In reference to one of the<br />
questions you just asked,<br />
family upbr<strong>in</strong>g<strong>in</strong>g h<strong>in</strong>ders<br />
the discovery of one’s<br />
purpose, be<strong>in</strong>g brought up<br />
<strong>in</strong> a family where other<br />
th<strong>in</strong>gs except your purpose<br />
account for your success <strong>in</strong><br />
life c<strong>an</strong> be dishearten<strong>in</strong>g.<br />
Environment is also<br />
<strong>an</strong>other one. Does your<br />
environment encourage<br />
what you w<strong>an</strong>t to do? Lack<br />
of support system c<strong>an</strong> also<br />
discourage one from<br />
discover<strong>in</strong>g his life purpose, when there is no<br />
source of encouragement or hope. Wrong<br />
m<strong>in</strong>d<strong>set</strong> is d<strong>an</strong>gerous. It kills dreams, goals,<br />
<strong>an</strong>d potentials even before they are birthed.<br />
Bad relationships or associat<strong>in</strong>g with the<br />
wrong <strong>set</strong> of people usually lead to lack of<br />
support system <strong>an</strong>d wrong m<strong>in</strong>d<strong>set</strong> as stated<br />
earlier.<br />
Overcom<strong>in</strong>g obstacles<br />
•Carol<strong>in</strong>e Moore<br />
You need to<br />
open yourself up to content that would<br />
empower your m<strong>in</strong>d consistently. Your m<strong>in</strong>d<br />
is your greatest tool, be <strong>in</strong>tentional for your<br />
m<strong>in</strong>d to be empowered. Buy books, attend<br />
sem<strong>in</strong>ars <strong>an</strong>d masterclasses, watch <strong>an</strong>d<br />
listen to TV <strong>an</strong>d radio shows, build the<br />
necessary relationships that will develop<br />
your m<strong>in</strong>d positively <strong>an</strong>d align with the<br />
purpose you desire to fulfill.<br />
To live a purposeful life or fulfill<strong>in</strong>g one’s<br />
purpose, you need to discover your purpose,<br />
believe <strong>in</strong> it, have faith, pursue it relentlessly<br />
<strong>an</strong>d keep the dream fresh.<br />
<strong>How</strong> has Why I Am Alive helped its<br />
particip<strong>an</strong>ts so far?<br />
Why I Am Alive has helped challenge<br />
particip<strong>an</strong>ts to be focused <strong>an</strong>d <strong>in</strong>tentional<br />
about achiev<strong>in</strong>g their life’s purpose. We keep<br />
tabs on our particip<strong>an</strong>ts by ask<strong>in</strong>g them for<br />
feedback on the steps they have taken. The<br />
responses have been impressive. I am so<br />
happy about how m<strong>an</strong>y lives we have<br />
impacted. Once you have <strong>an</strong> encounter with<br />
us on <strong>an</strong>y level or platform, you will never<br />
be the same aga<strong>in</strong>, except your village<br />
people have a h<strong>an</strong>d <strong>in</strong> your matter.<br />
What do you have to say to those<br />
who believe f<strong>in</strong><strong>an</strong>cial security is a<br />
necessity for achiev<strong>in</strong>g one’s<br />
purpose?<br />
It is true but it is not the first th<strong>in</strong>g neither<br />
is it the most import<strong>an</strong>t th<strong>in</strong>g. F<strong>in</strong><strong>an</strong>cial<br />
security may not come at first but if you<br />
discover your purpose, believe it <strong>an</strong>d do not<br />
hesitate to go after it, the earth will surely<br />
respond to you.<br />
Leaders <strong>in</strong> Nigeria do not <strong>in</strong>spire<br />
citizens <strong>in</strong>to fulfill<strong>in</strong>g their<br />
purpose…<br />
They should create platforms such as Why<br />
I Am Alive Campaign that helps people<br />
achieve results. These platforms should be<br />
open at low or no cost at all. They also need<br />
to const<strong>an</strong>tly serve as <strong>example</strong>s of how<br />
reliable these platforms are by be<strong>in</strong>g among<br />
the particip<strong>an</strong>ts, not necessarily board<br />
members. When people see this, they would<br />
w<strong>an</strong>t to follow suit.<br />
Apart from ensur<strong>in</strong>g purposeful<br />
liv<strong>in</strong>g, what are your other areas of<br />
<strong>in</strong>terest?<br />
I love creativity. It is undy<strong>in</strong>g <strong>an</strong>d ever<br />
fresh. Every day, new th<strong>in</strong>gs spr<strong>in</strong>g up due<br />
to creativity. We either appreciate them<br />
immediately or learn to underst<strong>an</strong>d them<br />
before appreciat<strong>in</strong>g them.<br />
I also have great <strong>in</strong>terest <strong>in</strong> success.<br />
Who doesn’t w<strong>an</strong>t to be successful? It is<br />
jaw-dropp<strong>in</strong>g when those once referred to<br />
as hopeless eventually become successful.<br />
I am a huge f<strong>an</strong> of abund<strong>an</strong>ce. Whoever<br />
puts his or her skills or <strong>in</strong>to use,<br />
abund<strong>an</strong>ce follows. I have always loved<br />
to produce <strong>an</strong>d be <strong>in</strong> front of the camera<br />
as well as beh<strong>in</strong>d the camera, hence, the<br />
establishment of Eureka Productions.<br />
Why I Am Alive <strong>in</strong> 2020<br />
Up next is this year’s Why I Am Alive<br />
Masterclass. The speakers would be<br />
<strong>an</strong>nounced soon <strong>an</strong>d it promises to be<br />
awesome. I am encourag<strong>in</strong>g everyone<br />
who reads or hears about it to be a<br />
particip<strong>an</strong>t.<br />
With the huge success of the first<br />
edition, we would be hav<strong>in</strong>g the second<br />
edition of Why I Am Alive Party by the<br />
end of this year. Also, the Why I Am Alive<br />
films <strong>an</strong>d our TV shows would all be epic.