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Vanguard Newspaper 26 January 2020

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PAGE 28—SUNDAY VANGUARD, JANUARY 26, 2020<br />

CAROLINE MOORE:<br />

Driven by hatred for<br />

poverty, suffer<strong>in</strong>g<br />

By Charles Kumolu,Deputy Editor<br />

Carol<strong>in</strong>e Moore is the Convener of Why I am Alive <strong>in</strong>itiative <strong>an</strong>d the CEO of Eureka<br />

Productions Ltd - a media production org<strong>an</strong>isation that specialises <strong>in</strong> content creation,<br />

media buy<strong>in</strong>g <strong>an</strong>d public relations among others. She is driven by the passion to ensure<br />

people f<strong>in</strong>d their purpose <strong>in</strong> life. She has done numerous projects that bordered on help<strong>in</strong>g<br />

<strong>in</strong>dividuals discover their purpose of existence. Moore, who has partnered with renowned<br />

<strong>in</strong>dividuals <strong>an</strong>d org<strong>an</strong>isations like WIMBIZ, RCCG National, Glazia, Tara, <strong>an</strong>d Tr<strong>an</strong>y<br />

among others, tells her story.<br />

<strong>How</strong> did you come about Why I Am<br />

Alive Initiative?<br />

It beg<strong>an</strong> when I started ask<strong>in</strong>g myself this<br />

question: Why am I alive? I had to go<br />

through a self-discovery phase. I would walk<br />

through life, drive through the driveway <strong>an</strong>d<br />

see children under the bridges begg<strong>in</strong>g.<br />

Whenever I saw young able-bodied people<br />

runn<strong>in</strong>g around hawk<strong>in</strong>g food items, I<br />

wondered if that is the reason they are on<br />

earth. I also wondered if this all they are<br />

go<strong>in</strong>g to do <strong>an</strong>d then die. I would further<br />

wonder why I <strong>was</strong> privileged to be <strong>in</strong> a<br />

home where I could get the support I needed<br />

to facilitate my dreams. Why am I <strong>in</strong> a car<br />

<strong>an</strong>d they are on the streets? I did not get the<br />

<strong>an</strong>swers immediately but as I went through<br />

life, it gave me the strong belief that every<br />

liv<strong>in</strong>g be<strong>in</strong>g is alive for a purpose.<br />

I hate poverty <strong>an</strong>d suffer<strong>in</strong>g. That is why I<br />

felt I needed to use my passion <strong>an</strong>d my<br />

greatest tool be<strong>in</strong>g my voice to fight it <strong>in</strong><br />

creative <strong>an</strong>d excit<strong>in</strong>g ways. I decided to use<br />

my platform to pursue this through the<br />

contents we create.<br />

In other words, the Why I Am Alive<br />

Initiative came to be when I discovered<br />

myself <strong>an</strong>d my purpose which is to support<br />

as m<strong>an</strong>y people as possible <strong>in</strong> discover<strong>in</strong>g<br />

their life purposes. I <strong>was</strong> driven by the<br />

passion to see every person f<strong>in</strong>d his or her<br />

purpose <strong>in</strong> life <strong>an</strong>d succeed at it.<br />

You often say that you believe<br />

everyone on earth is here for a<br />

purpose…<br />

Not just every hum<strong>an</strong> be<strong>in</strong>g but everyth<strong>in</strong>g<br />

on earth is for a purpose.<br />

For <strong>in</strong>st<strong>an</strong>ce, the purpose of a mobile<br />

phone is to elim<strong>in</strong>ate the barrier of dist<strong>an</strong>ce<br />

dur<strong>in</strong>g communication. Water has various<br />

purposes, one of which is to aid digestion <strong>in</strong><br />

pl<strong>an</strong>ts <strong>an</strong>d <strong>an</strong>imals<br />

<strong>in</strong>clud<strong>in</strong>g m<strong>an</strong>. Even <strong>was</strong>te<br />

products serve various<br />

purposes <strong>an</strong>d the list goes on.<br />

Anyth<strong>in</strong>g which does not<br />

serve a purpose is usually<br />

tagged useless <strong>an</strong>d discarded<br />

or elim<strong>in</strong>ated. If non-liv<strong>in</strong>g<br />

th<strong>in</strong>gs c<strong>an</strong> serve purposes,<br />

m<strong>an</strong> should as well. It is a bit<br />

different for m<strong>an</strong> because he<br />

susta<strong>in</strong>s the earth <strong>an</strong>d<br />

possesses a consciousness.<br />

Therefore, he serves a bigger<br />

purpose. This is why every<br />

hum<strong>an</strong> comes to a po<strong>in</strong>t<br />

where his consciousness<br />

becomes restless because it<br />

c<strong>an</strong> only be satisfied once<br />

that purpose is discovered<br />

<strong>an</strong>d fulfilled.<br />

At what po<strong>in</strong>t does one<br />

realise he has a<br />

purpose?<br />

I would say every day.<br />

Purpose is not some massive<br />

th<strong>in</strong>gs far away. It is the<br />

question we ask <strong>an</strong>d <strong>an</strong>swers<br />

daily, weekly <strong>an</strong>d monthly. As<br />

soon as you ga<strong>in</strong><br />

consciousness of life, you would underst<strong>an</strong>d<br />

that be<strong>in</strong>g alive is a privilege. Therefore, you<br />

would desire to make it purposeful.<br />

Liv<strong>in</strong>g purposeful lives<br />

As a parent, the easiest way to assist your<br />

child <strong>in</strong> liv<strong>in</strong>g a purposeful life is to live by<br />

<strong>example</strong> <strong>an</strong>d start liv<strong>in</strong>g purposefully.<br />

Children watch <strong>an</strong>d imitate their parents<br />

I hate poverty<br />

<strong>an</strong>d suffer<strong>in</strong>g.<br />

That is why I felt I<br />

needed to use<br />

my passion <strong>an</strong>d<br />

my greatest tool<br />

be<strong>in</strong>g my voice<br />

to fight it <strong>in</strong><br />

creative <strong>an</strong>d<br />

excit<strong>in</strong>g ways<br />

consciously or unconsciously. Parents should<br />

watch their children closely <strong>an</strong>d discover<br />

what their desires are. They should also<br />

underst<strong>an</strong>d how happy their children are<br />

when they engage <strong>in</strong> th<strong>in</strong>gs that are of<br />

<strong>in</strong>terest to them <strong>an</strong>d support their dreams,<br />

goals <strong>an</strong>d potentials. Do<strong>in</strong>g that would<br />

encourage the children to live purposefully.<br />

Honourable field<br />

I will use myself as a classic <strong>example</strong><br />

to <strong>an</strong>swer this question. My father did<br />

not really support my career, I had to<br />

work hard <strong>an</strong>d show him that it is <strong>an</strong><br />

honourable field. Today, he is happy I<br />

fought for my passions, goals, <strong>an</strong>d<br />

desires. He later became fully <strong>in</strong><br />

support of it. I would advice youths to be<br />

diligent, hardwork<strong>in</strong>g <strong>an</strong>d prove those<br />

who do not support their choices wrong<br />

but <strong>in</strong> the most decent <strong>an</strong>d respectful way.<br />

It would take time. It would be difficult<br />

know<strong>in</strong>g that you love these people <strong>an</strong>d<br />

expect them to be your top cheerleaders. At<br />

this po<strong>in</strong>t, you would have to be your<br />

number one cheerleader because if you c<strong>an</strong><br />

br<strong>in</strong>g yourself up mentally, then, nobody c<strong>an</strong><br />

make you feel less.<br />

S<strong>in</strong>ce the birth of Why I Am Alive, what<br />

are the difficulties you have encountered<br />

<strong>an</strong>d a few achievements you believe are<br />

worth celebrat<strong>in</strong>g?<br />

I am proud to say that the challenges we<br />

have encountered did not deter us from<br />

succeed<strong>in</strong>g with the projects, <strong>in</strong>stead, they<br />

made us realise that we are on the right<br />

path. Some of the challenges <strong>in</strong>cluded<br />

gett<strong>in</strong>g benefactors to support the projects<br />

<strong>an</strong>d a few f<strong>in</strong><strong>an</strong>cial constra<strong>in</strong>ts. But <strong>in</strong> 2019,<br />

we went to secondary schools <strong>an</strong>d<br />

universities among others <strong>an</strong>d empowered<br />

them through sem<strong>in</strong>ars, workshops <strong>an</strong>d<br />

even provided some of<br />

them with scholarships.<br />

These scholarships covered<br />

fees for books, cost of<br />

feed<strong>in</strong>g <strong>an</strong>d of course,<br />

school fees. Our Market<br />

Women Empowerment<br />

Project, Why I Am Alive<br />

Masterclass <strong>an</strong>d our just<br />

concluded Why I Am Alive<br />

Campaign: Nigeria Story<br />

Party, are considered great<br />

achievements.<br />

Support system<br />

In reference to one of the<br />

questions you just asked,<br />

family upbr<strong>in</strong>g<strong>in</strong>g h<strong>in</strong>ders<br />

the discovery of one’s<br />

purpose, be<strong>in</strong>g brought up<br />

<strong>in</strong> a family where other<br />

th<strong>in</strong>gs except your purpose<br />

account for your success <strong>in</strong><br />

life c<strong>an</strong> be dishearten<strong>in</strong>g.<br />

Environment is also<br />

<strong>an</strong>other one. Does your<br />

environment encourage<br />

what you w<strong>an</strong>t to do? Lack<br />

of support system c<strong>an</strong> also<br />

discourage one from<br />

discover<strong>in</strong>g his life purpose, when there is no<br />

source of encouragement or hope. Wrong<br />

m<strong>in</strong>d<strong>set</strong> is d<strong>an</strong>gerous. It kills dreams, goals,<br />

<strong>an</strong>d potentials even before they are birthed.<br />

Bad relationships or associat<strong>in</strong>g with the<br />

wrong <strong>set</strong> of people usually lead to lack of<br />

support system <strong>an</strong>d wrong m<strong>in</strong>d<strong>set</strong> as stated<br />

earlier.<br />

Overcom<strong>in</strong>g obstacles<br />

•Carol<strong>in</strong>e Moore<br />

You need to<br />

open yourself up to content that would<br />

empower your m<strong>in</strong>d consistently. Your m<strong>in</strong>d<br />

is your greatest tool, be <strong>in</strong>tentional for your<br />

m<strong>in</strong>d to be empowered. Buy books, attend<br />

sem<strong>in</strong>ars <strong>an</strong>d masterclasses, watch <strong>an</strong>d<br />

listen to TV <strong>an</strong>d radio shows, build the<br />

necessary relationships that will develop<br />

your m<strong>in</strong>d positively <strong>an</strong>d align with the<br />

purpose you desire to fulfill.<br />

To live a purposeful life or fulfill<strong>in</strong>g one’s<br />

purpose, you need to discover your purpose,<br />

believe <strong>in</strong> it, have faith, pursue it relentlessly<br />

<strong>an</strong>d keep the dream fresh.<br />

<strong>How</strong> has Why I Am Alive helped its<br />

particip<strong>an</strong>ts so far?<br />

Why I Am Alive has helped challenge<br />

particip<strong>an</strong>ts to be focused <strong>an</strong>d <strong>in</strong>tentional<br />

about achiev<strong>in</strong>g their life’s purpose. We keep<br />

tabs on our particip<strong>an</strong>ts by ask<strong>in</strong>g them for<br />

feedback on the steps they have taken. The<br />

responses have been impressive. I am so<br />

happy about how m<strong>an</strong>y lives we have<br />

impacted. Once you have <strong>an</strong> encounter with<br />

us on <strong>an</strong>y level or platform, you will never<br />

be the same aga<strong>in</strong>, except your village<br />

people have a h<strong>an</strong>d <strong>in</strong> your matter.<br />

What do you have to say to those<br />

who believe f<strong>in</strong><strong>an</strong>cial security is a<br />

necessity for achiev<strong>in</strong>g one’s<br />

purpose?<br />

It is true but it is not the first th<strong>in</strong>g neither<br />

is it the most import<strong>an</strong>t th<strong>in</strong>g. F<strong>in</strong><strong>an</strong>cial<br />

security may not come at first but if you<br />

discover your purpose, believe it <strong>an</strong>d do not<br />

hesitate to go after it, the earth will surely<br />

respond to you.<br />

Leaders <strong>in</strong> Nigeria do not <strong>in</strong>spire<br />

citizens <strong>in</strong>to fulfill<strong>in</strong>g their<br />

purpose…<br />

They should create platforms such as Why<br />

I Am Alive Campaign that helps people<br />

achieve results. These platforms should be<br />

open at low or no cost at all. They also need<br />

to const<strong>an</strong>tly serve as <strong>example</strong>s of how<br />

reliable these platforms are by be<strong>in</strong>g among<br />

the particip<strong>an</strong>ts, not necessarily board<br />

members. When people see this, they would<br />

w<strong>an</strong>t to follow suit.<br />

Apart from ensur<strong>in</strong>g purposeful<br />

liv<strong>in</strong>g, what are your other areas of<br />

<strong>in</strong>terest?<br />

I love creativity. It is undy<strong>in</strong>g <strong>an</strong>d ever<br />

fresh. Every day, new th<strong>in</strong>gs spr<strong>in</strong>g up due<br />

to creativity. We either appreciate them<br />

immediately or learn to underst<strong>an</strong>d them<br />

before appreciat<strong>in</strong>g them.<br />

I also have great <strong>in</strong>terest <strong>in</strong> success.<br />

Who doesn’t w<strong>an</strong>t to be successful? It is<br />

jaw-dropp<strong>in</strong>g when those once referred to<br />

as hopeless eventually become successful.<br />

I am a huge f<strong>an</strong> of abund<strong>an</strong>ce. Whoever<br />

puts his or her skills or <strong>in</strong>to use,<br />

abund<strong>an</strong>ce follows. I have always loved<br />

to produce <strong>an</strong>d be <strong>in</strong> front of the camera<br />

as well as beh<strong>in</strong>d the camera, hence, the<br />

establishment of Eureka Productions.<br />

Why I Am Alive <strong>in</strong> 2020<br />

Up next is this year’s Why I Am Alive<br />

Masterclass. The speakers would be<br />

<strong>an</strong>nounced soon <strong>an</strong>d it promises to be<br />

awesome. I am encourag<strong>in</strong>g everyone<br />

who reads or hears about it to be a<br />

particip<strong>an</strong>t.<br />

With the huge success of the first<br />

edition, we would be hav<strong>in</strong>g the second<br />

edition of Why I Am Alive Party by the<br />

end of this year. Also, the Why I Am Alive<br />

films <strong>an</strong>d our TV shows would all be epic.

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