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MEET THEGLOW-GETTERSTHE INOA GLOW CLIENT COULD BE SITTING IN YOUR CHAIR ALREADYAs ever, beauty trends are cyclical in natureand we’ve returned to clients investing in amore naturally perfected look. Skincare salesare overtaking make-up sales, and clients areseeking new opportunities to enhance theirnatural beauty and colour.There are so many colour opportunitiesto discuss with clients. Clients looking torejuvenate their hair in a subtle way, cover asmattering of greys and see a boost in healthyshine can relax knowing that the shades havean ultra-natural finish. Younger clients, lookingto take their first steps into colour can bereassured with the ammonia-free formula andglossy finish. Colour lovers can experiment withendless mixing potential.Millennial and Gen Z clients are open tohaving that conversation with you, to explorethe possibilities of hair colour beyond simplylightening or balayage. For the increasinglyclued-up customer, INOA could be that initialstep into becoming a Glow and colour convert.The natural-looking results areperfect for first-time colour clients,those who previously coloured buthave lapsed and those who wanta refresh in between balayageappointments. The ammonia-freecolours have a new and improvedtexture which offer incrediblelight reflection, cool tones andtranslucency to sell colour as anenhanced natural finish.INOA Glow uses the sameOil Delivery System (ODS)that INOA colourists love, withthe combination of the Glowinnovations sparked by MajirelGlow. INOA Glow can give yourcolour menu a fresh lease of life.BEFOREAFTERL.21 FROZEN ROSÉLight Iridescent Gl14 | PAINT
AFTERD.13 TAUPE LESS + L.13 TAUPE LESSLight Golden GlBEFORELet your clients try out INOA Glow colours withzero commitment. Download the Style My HairPro app for real-time digital transformationsand colour inspirationShine a light on no-ammonia colour services with new INOA Glow shades. For more information,call 0800 030 4034 or visit lorealprofessionnel.co.uk #lorealprouk #lorealproirePAINT | 15
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PAINT S/S20

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