PAINT S/S20

@tombadgerhair
Videos are one of the best ways
to educate clients online because
they’re more engaging than
detailed paragraphs telling you
the process. I love posting formula
breakdowns to Stories or IGTV. Still
photos are great, and are needed
when it comes to educating, but I
think the post needs to be short
and sweet if you want people to
take the information in
THOMAS BADGER
WELLA PROFESSIONALS PASSIONISTA
ALWAYS ENGAGE
“Engage, engage, ENGAGE,” urges Wella Professionals Passionista Thomas Badger.
“Get your followers talking – ask them questions and get them to ask you questions.
Ask for client selfies, tag them in your posts, ask them to tag you. Sharing is caring
and it’s the way forward for social.” Instagram’s algorithms are notoriously finicky,
but for real numbers you need to remember that this mythical engagement is a twoway
street. Rather than just sitting and waiting for people to discover you,
Thomas recommends reaching out to bridge the gap – liking, commenting on
and reacting to other people’s content. “The more your online presence
is engaged, the more people will start to come across your online account.
It will rapidly grow your following and client base,” Thomas adds.
Likewise, if you want to build your engagement with clients online then
you have to build a rapport. “People want to feel part of a community, so I
always aim to respond to every message or comment. Nobody wants to be
left hanging, and by replying it shows that you care about the client and are
passionate about the industry,” explains Samantha Marais of the Schwarzkopf
Professional Collective.
Using Instagram for business purposes requires a different approach to
that of your personal account. It’s a free platform that can bring so many
eyes to your salon and skills, but if you fail to engage with it properly then
you’re just another square to be scrolled past. Luckily there are numerous
educational courses available, from brands and experts alike, all geared
towards how to fully utilise Instagram as a platform to get you seen. The likes
of Wella Professionals’ Activate Your Digital Business and Redken’s Strictly
Social courses, or more general digital business skill providers such as
Hubspot Academy, can provide you with all the building blocks you need. If
you’re completely perplexed by the digital scene then these courses can give you
the grounding you need to create an structure to your online work, understand the
algorithmic intricacies, and make sure all eyes are on you. Happy snapping!
@thomasfrearhair
PAINT | 45