PAINT S/S20

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Max MaraHouse of HollandGCDSBora AksuThe fecastS/S20AS EACH SEASON DAWNS, NEW TRENDS ANDTECHNIQUES ARRIVE ON THE RUNWAY, FILTERINGTHROUGH INSTAGRAM VIA EDITORIALS AND INTOTHE SALON. WE ASKED TOP HAIR COLOURISTS TOIDENTIFY THE THREE MOST EXCITING COLOUR TRENDSFOR S/S20, ENABLING YOU TO RECREATE THE LOOKSLIGHTING UP SOCIAL MEDIA FOR CLIENTS. IT’S TIMETO BRUSH UP YOUR COLOUR KNOWLEDGE AND TAKEYOUR TREND KNOW-HOW TO THE NEXT LEVELErdemMolly GoddardRose Danford-Phillips at On|OffPaula KnorrMatty Bovan16 | PAINT
Sweet treaʦSmiths SalonsCharles WorthingtonPRODUCTS Infuse My.Colour, ASP INFINITI b.Brown, L’Oréal Professionnel Majirel,ALFAPARF Milano Precious Nature , Wella Professionals Koleston Perfect ME+ Pure NaturalsASP Affinage Salon ProfessionalTIGIDAKSSchwarzkopf ProfessionalTHE TRENDCHOCOLATE BOXFrom gooey caramels andpraline mousses to rich cocoasand dark ganache, there’s asweet treat of inspiration forevery head of hair this season.“Tones ranging from butteryblondes to mocha brunetteswork together to create a richcolour,” says Katie Hale, head ofcolour at Charles Worthington.“The chocolate box trendencompasses a range ofsuper-healthy, shiny and multidimensionalchocolate tonesfrom white chocolate to darkcocoa,” agrees Adrian Paoluccio,colour artist at Smiths Salons inSoho. “I normally use freehandtechniques with a combinationof strand lights to achievethese natural looks, and alwaysfinish with a glossy toner bySchwarzkopf Professional.”Clients with finer hair willlove this look, as the differenttones can give the impressionof added volume. “The multidimensionalcolour will makehair seem thicker and healthier,”says Krysia Eddery, Avedacolour ambassador and ownerof Perfectly Posh Hair. “Toastedblondes, with flecks of darkershades throughout give a superblended finish.”This trend has a natural feeltoo, according to Kerrie O’Reilly,TIGI European technical director.“For brunettes, the key is not tooversaturate,” she says. “Adddepth and dimension to createmovement and step away from aflat, block colour.”The beauty of this trend iscreating a bespoke look. “We willsee lots of colour placement toframe the face, and contouringlayers to complement skin tones,”says Tracy Hayes, global headof technical training at FudgeProfessional. “Each techniqueand placement will be individualand will send the message thatthis is expensive hair.”PAINT | 17
Page 1: S/S20lightLET THERE BE
Page 7 and 8: THIS ISCONTENTSOUR MISSION IS TO CE
Page 9 and 10: PaddyMcDgallLexie ShayRabbettRAINBO
Page 11 and 12: Sarah BlackLINTON & MAC@tyler_spang
Page 13 and 14: PLAY WITH GLOWTHE DEMAND FOR GLOWIN
Page 15: AFTERD.13 TAUPE LESS + L.13 TAUPE L
Page 19 and 20: Fashion images courtesy of ANTI, Av
Page 21 and 22: COLIN CARUSO, ARTISTIC DIRECTOR OF
Page 23 and 24: NEIL BARTONTHE EVENT: Goldwell Colo
Page 25 and 26: Want to see what colourists can ach
Page 27 and 28: SAY HELLO TO JOE HILLMEET @THECOLOU
Page 29 and 30: We had three key requirements when
Page 31 and 32: SCROLL THROUGH YOUR Instagram feed,
Page 33 and 34: Wella Professionals originally laun
Page 35 and 36: OSSITUP#SHADESEQAll rights reserved
Page 37 and 38: IN UNISONCELEBRATING FASHION’S WA
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Page 41 and 42: HAIR The ASP Colour Rebels and ASP
Page 43 and 44: @craigsworldofhairPRESS PLAYSocial
Page 45 and 46: @tombadgerhairVideos are one of the
Page 47 and 48: Paint a rainbow everyday with the n
Page 49 and 50: SchwarzkopfProfessionalMaster of Co
Page 51: EDINBURGHMONDAY 16 MARCH, 7-10PM, D

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