PAINT S/S20

SOCIAL
GATHERING
BUILDING YOUR ONLINE FOLLOWING TAKES A LOT MORE THAN JUST POSTING PICTURES OF YOUR WORK.
IT’S TIME TO MAXIMISE YOUR DIGITAL POTENTIAL. THANKS TO EXCITING INTERACTIVE FEATURES SUCH AS
LIVE STREAMS AND POLLS, AS WELL AS THE RISE OF NEW APPS LIKE TIKTOK, NOW IS THE PERFECT TIME TO
MAXIMISE YOUR CHANNELS AND ENGAGE WITH COLOURISTS (AND CLIENTS) ON A WHOLE NEW LEVEL
@heffyx
IGNORE THE POWER of social media at your peril. Sharing
your incredible colour work has become vital in order
to boost your online following and expand your
business. Juggling the ins and outs of algorithms and
how to translate likes into actual client relationships
is a constant learning curve… not to mention that
a static image often fails to translate the extent
of work required. Uploading examples of eyecatching
looks or dramatic transformations
will certainly see high engagement, but it can
also make managing client expectations
and knowledge of colour maintenance
that little bit harder to negotiate. Social
media has been proven to reach new
and existing clients in ways that were
previously impossible. Whether you’re
active on Instagram daily or prefer to post
sporadically across social media, we work
in an age where you simply can’t afford to
ignore it. “As businesses we need to be
using social media to our advantage,”
says 2019 NHBF Best Social Media
Award winner, Heffy Wheeler
of HX Hair. “Although it can
often feel like a ball and chain
– constantly having to think
about the content, factoring in
the time it takes to post and the
planning involved.”
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