PAINT S/S20

Violeʦ are blue…
DIVE A LITTLE DEEPER INTO COLOUR WITH NEW VIOLET AND BLUE SHADES
FROM PAUL MITCHELL PROFESSIONAL HAIR COLOR’S THE DEMI
JUST WHEN YOU think you know what you
can achieve with demi-permanent hair colour,
something comes along to expand your
colour horizons.
Five new Violet and Blue shades join the
already successful line-up of The Demi from
Paul Mitchell Professional Hair Color to offer
true violet and blue ash undertones, ranging
from cool blonde to rich blue-black.
Three bottles of Paul Mitchell The Demi
are sold every minute worldwide, and it’s
not hard to see why. These intermixable
formulas can be used to create unique
shades, or be used alone for shiny,
vibrant and healthy-looking finishes.
The smooth gel consistency offers
gentle, no-ammonia colour deposit
for rich colour results that last up
to six weeks.
The new shades span the
spectrum between delicate violet
and deepest cobalt, perfect for
tapping into Pantone’s trending
Colour of the Year, Classic Blue.
20 | PAINT