City's Book Sorocaba SP 2020

INTERVIEW
exercise an effective partnership. This makes the city
experience a resurgence in self-esteem. The population
that has recovered their self-esteem cares more about
the city, values the city more and awakens the feeling
of belonging. Valuing the human being reflects on
everything: investors and the entire population. They
want to participate and move forward with the city.
Sorocaba has an industrial
vocation. What is the attractive for new companies
and new ventures?
The largest attractive is qualified labor. We have
good universities, good technical schools and this makes
it possible for companies to find fertile soil: professionals
are already ready and funding is easier. There are
benefits from a logistical point of view because our
road system is very good and is moving ahead with
important works. There is also legal certainty and tax
incentive plans. We have two laws that will attract
new companies and stimulate those that are already in
the city by exempting some taxes, keeping the economy
warm. It is worth mentioning that self-esteem is directly
related to the generation of jobs and the generation
of jobs becomes the greatest work in our city.
What is the importance of the
Sorocaba Technological Park and how does it
contribute to new businesses?
The Technological Park brings together startups,
incubators and important projects that can be
implemented by the public administration or
encourage research and job creation. It is a space
that creates synergy between business, education
and public authorities to seek solutions to problems
and challenges in the area of economic development.
We can say that it is a big deal in any city in the
current scenario.
What are your final thoughts?
We cannot depart from the idea that the
valorization of the citizen is the great catalyst for the
city to develop.
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soracaba-SP/BRAZIL
CITY´S BOOK 2020