Business Chief USA March 2020

PURA VIDA BRACELETS
154
“BEING SOCIALLY
AND CHARITABLY
CONSCIOUS IS
THE LIFE VEIN OF
THE BRAND”
—
Eriko Bailey,
Vice President, Supply Chain,
Pura Vida
and alongside supporting artisans,
Pura Vida partners with select charities.
“We’re creating products that an
end consumer can purchase and know
that a portion of that dollar amount is
given to charity. As a brand, our biggest
focuses right now are mental health
issues, animals and anything that has
to do with the environment. Those are
the three key things that our customers
are demanding.”
Of course, a focus on sustainability
runs far deeper than just burnishing
the company’s reputation. As Pura
MARCH 2020