Business Chief USA March 2020
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PURA VIDA BRACELETS<br />
“VISIBILITY AND<br />
TRANSPARENCY<br />
IGNITES THE<br />
POSSIBILITIES AND<br />
THE PRODUCTION<br />
CAPABILITIES OF ANY<br />
MANUFACTURER,<br />
WHETHER THEY’RE<br />
ARTISANS OR MASS<br />
PRODUCERS”<br />
162<br />
—<br />
Eriko Bailey,<br />
Vice President, Supply Chain,<br />
Pura Vida<br />
working with a company that is very<br />
young from an employee standpoint -<br />
probably 85% millennial to Gen Z - is<br />
the thought process of: ‘I’m going to<br />
take this process, but I’m also going<br />
to try to improve it.’”<br />
Processes are also being improved<br />
by technological means. “We’re<br />
bringing in a product lifecycle management<br />
(PLM) system this year from<br />
Visual Next, which is going to help<br />
centralise our design and development<br />
processes overall,” Bailey<br />
says. “Now that we’re growing into<br />
these additional categories we need<br />
to bring all of our vendors into one<br />
centralised database of information.<br />
Being able to have a partner plug<br />
into a software program that can<br />
then provide information in real time<br />
means we don’t have to wait a full<br />
day for the information to come back.”<br />
Pura Vida also relies on partners for<br />
distribution, with different third-party<br />
logistics (3PL) firms in domestic and<br />
international markets.<br />
MARCH <strong>2020</strong>
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