Business Chief USA March 2020

PLYMOUTH ROCK ASSURANCE
“While it takes a
little bravery to
do something
that’s dramatically
different, with
us, we’re less
brave than we
are strategic”
210
—
Bill Martin,
Head of the Home Insurance Group,
Plymouth Rock Assurance
doing,” Martin says, “but you make
yourself vulnerable to that whenever
you disrupt a market.”
This rapid growth has had its challenges.
Being at the forefront of
innovation means presenting unknown
processes to partners that might have
to change their workflow to accommodate
new systems. Meanwhile, finding
in-house talent to perform at the level
needed is an obstacle faced across
the industry. But it’s worth it. Plymouth
Rock’s quick processes allow agents
to spend more time talking to customers
about types of coverage instead of
price, ultimately selling more and more
often. “While it takes a little bravery to
do something that’s dramatically different,
with us, we’re less brave than we
are strategic.” Martin explains, “We use
a lot of data, advanced modelling, and
process technology behind the scenes.
MARCH 2019