Business Chief USA March 2020

kitchens. “Most home insurance companies
practically expect you to be
a general contractor, able to know how
much it’ll cost to rebuild your home
two years from now,” Martin says.
“Yet the majority of claims you make
aren’t total loss claims.”
The approach taken by Plymouth
Rock has had such great success that
it has started bleeding into other business
lines of the company. Plymouth
Rock’s home business has exceeded
internal expectations in terms of
both growth trajectory and business
profitability. While the insurance
industry grew around 3% last year,
the Home Insurance Group grew 57%.
Rapid growth is not the main challenge;
competitors can grow rapidly
by under-pricing the product. What
sets Plymouth Rock apart from the
many fast-growing insuretechs is how
it keeps growth in line with profitability.
Aside from a competitive market, the
company has had to face detractors
who operate traditionally and criticise
new methodologies. “There’s a lot
of mischaracterisation in what we’re 209
Bill Martin
EXECUTIVE PROFILE
Bill Martin leads the Home Insurance Group at Plymouth
Rock and also oversees Plymouth Rock’s reinsurance
program. He joined Plymouth Rock in September 2016.
Bill has more than 30 years of experience in the property/
casualty insurance industry. He has held senior positions
at several companies including Farmers Insurance,
Progressive and Travelers. He has been involved in four
home and auto start-ups, most of which continue to
thrive today. Prior to joining Plymouth Rock, Bill was
President of Bankers Insurance in St. Petersburg,
Florida. Bill has a B.A. in political science from
Stanford University. He is an avid sailor, skier,
trombone player and sports fanatic.
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