Business Chief USA March 2020

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Those international markets are just
one of many focuses for this rapidly
growing business. “We’ve just opened
a fulfillment center in Canada to help
facilitate that growth as well as in
Hong Kong for the APAC region overall,”
says Bailey. “We’re very excited
about our international growth.”
Traditionally both a direct to consumer
and B2B brand, Pura Vida is bolstering
those relationships while also
exploring new methods of reaching
customers. “We’re embarking on our
first branded Pura Vida retail store,
opening in May 2020, with more on
our radar,” Bailey explains. “We’re firing
on all cylinders to ensure that we
have a footprint on multiple levels so
that the customer can really experience
the Pura Vida brand.”
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