NEW SOG OCT 2020

CENTARA HOTELS AND RESORTS
FOOD AND BEVERAGE STANDARD OPERATION GUIDE
1. Breakfast &
Buffets Page 1
1. Breakfast &
Buffets Page 2
MARKETING
REVENUE
TOOL
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REVENUE
TOOL
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REVENUE
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REVENUE
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2. Food Menu
4A. Daily Newsletter
4B. Bi-Monthly Newsletter
4C. Gift Up-selling Technique
4D. Valentines
3. Beverages
4. Marketing
The daily newsletter is a great tool to effectively communicate with
guests what is happening.
These template cards MUST be placed on the breakfast table if
used. They contain a mix of free and charged information so guests
will actually want to read them!
Hotels which are behind in revenues MUST use these cards as a
tool to drive communication with in-house guests
This tool is a template of easy to adjust newsletters to
communicate effectively with guests in the rooms. The reason
for being bi-monthly is to ensure the offer advertised is relevant
to the guest staying right now- and not for next month!
This newsletter is best printed outside by a print shop
A great technique to create an interest amongst guests. This
procedure will make it easy for our team to build a connection
with guests and to sell them something without coming across
pushy.
Hotels which are behind in revenues MUST use these cards as
a tool to drive communication with in-house guests
A complete tool set of Valentines promotion. This
program is used for an extended period around the
month of February and NOT ONLY on the 14th of
February.
5. Food Safety
6. Trainer
Toolbox
7. Purchasing
This newsletter is best printed in-house.
REVENUE
TOOL
4E. Bloggers
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4F. Upselling Ice Cream
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REVENUE
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4G Meetings Redesigned
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REVENUE
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Stay Well/ Eat Well Guide
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8. Standard
Recipes
An how-to guide on selecting the right bloggers for the business.
The potential is huge when engaging the right persons. The
danger on the other hand is very real to waste resources for
nothing. Spending time to quality the right bloggers is very
important and this guide is here to help make it easier
Another great technique to sell more desserts… in
this case ice cream BUT this can also work with
cakes or other sweets
A toolbox full of information, menu templates, programmes
in-house team building activities and the likes. This tool
helps to make professional proposals easy and fast.
A toolbox full of information, menu templates, programmes in-house
team building activities and the likes. This tool helps to make
professional proposals easy and fast.
9. Mixed Info
FOOD SAFETY
QUALITY
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5A. Food Safety Testing Kits
Ensuring safe food is a non negotiable responsibility for the
F&B team. These tools here explain tools to do in-house
tests against bacteria and chemicals which mist be regularly
conducted by teams and kept recorded.
It is VERY USEFUL to drive awareness and quality as team
members can see very clearly how clean they actually work.
Tripadvisor Strategy
When a venue is listed in the top rankings of Tripadvisor, usually on the
first page, there is a definite increase of outside guests frequenting the
venue.
Therefore it is important to list key outlets and to drive to improve the
rankings.
To access the Standard Operation Guide please use your email credentials