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KACHEN #21 (Winter 2019) English edition

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ADVERTORIAL<br />

SACRED BREAD!<br />

For our parents, grand-parents and actually all our ancestors, bread<br />

was at the centre of every meal. From breakfast to dinner, at any time<br />

of day (and night!), bread was always on the table. And for good reason,<br />

it goes with almost everything.<br />

Breaking bread<br />

Do you remember those sumptuous<br />

slices of bread with a thick crust and<br />

a heavy layer of salted butter that<br />

your grandmother prepared for you<br />

after school? Or was it your uncle<br />

who gave you a richly filled roll? Or<br />

those delicious crispy bread snacks<br />

that you stole from the kitchen<br />

while the food was being prepared?<br />

We all associate many beautiful<br />

memories with this simple yet tasty<br />

pleasure: bread. Memories that put<br />

a smile on our face. One thing is for<br />

sure: bread is part of our culture and<br />

our history.<br />

Fischer yesterday and today<br />

Looking back at the history of<br />

Fischer, we see, above all, a family<br />

with a deep passion for good bread<br />

– a passion that has been passed<br />

down from generation to generation.<br />

It all began with Mr Fischer, a<br />

master baker from Diekirch. His<br />

entrepreneurial spirit in combination<br />

with a lucky meeting with Mr.<br />

Muller, the owner of several mills<br />

in Luxembourg, set the ball rolling.<br />

Mr Fischer's bakeries expanded and<br />

developed into the well-known brand<br />

Fischer and became the leading<br />

bakery in Luxembourg. By using<br />

an artisanal production process<br />

and traditional recipes, Fischer has<br />

managed to preserve the taste of<br />

bread from former days - the delicate<br />

crispness of its crust, the softness of<br />

its crumb and a wealth of flavours.<br />

There is no way around it: to make<br />

great bread you need to know the<br />

right gestures, and above all give it<br />

time, time, time!<br />

An even tastier range<br />

of products<br />

Preserving the taste of good<br />

bread is essential, but it is just as<br />

important to consider current market<br />

trends and customer expectations.<br />

Eager to offer only the best to its<br />

customers, Fischer has recently<br />

revised its entire range of breads,<br />

offering a delicious blend of old<br />

recipes and new flavours: from<br />

"Cereal Baguettes" to "Müsli" bread<br />

to "Baurebrout" and an extended<br />

organic range... A new chapter in<br />

our history begins!<br />

31<br />

<strong>KACHEN</strong> No.21 | WINTER 19

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