Creative HEAD UK July 2020

#BusinessEdit
MISSION CONTROL
PUTTING YOU IN THE DRIVING SEAT OF YOUR SALON
in association with Phorest Salon Software
28
DUE TO SALON closures
because of the Covid-19
coronavirus crisis, this issue we
explore how we can learn from
our European counterparts
about life after lockdown. We
investigate the facts and figures
behind Germany’s reopening
and the tools that can help
reopened salons stay safe and
enjoy a boost to business.
30%
OF GERMAN SALONS
ARE OPEN ONE
EXTRA DAY A WEEK
POST-LOCKDOWN
THE MISSION: BOOSTING RETAIL REVENUE ONLINE
Salons
looking for
additional revenue
streams that don’t
require in-salon visits
are turning to the
new Online Store
feature with
Phorest
£3,016.92
average revenue
of top 10 Online
Stores in May
WILLKOMMEN!
IN THE WEEKS AFTER
REOPENING, GERMAN
SALONS SAW…
+12%
IN RETAIL REVENUE
+23%
IN SERVICES
REVENUE
+€9(£8)
AVERAGE
TICKET PRICE
£60.52
average
online sale
“In the fi rst 24 hours I had £530-worth of orders. That helped cover my full rent
for the next month. I was over the moon! We’re appointment-only and encourage
people not to be here unless we’re expecting them to be, so having the Online
Store stops a lot of clients walking into the salon to buy products. It also looks
more professional and will help us attract more clients in the future.”
SOPHIE GRAHAM, SOPHIE GRAHAM HAIR
DID YOU KNOW…
SALONS SHOULD PREPARE
TO MAKE MORE MONEY
POST-LOCKDOWN
FIRST UP, let’s say this: you made it through
lockdown, which makes you a hero. It has
been a long few months of waiting and
anticipating when salons might be able to
open their doors again but fi nally the end
is here! Reopening while the ‘new normal’
of the future is still being written is no easy
task. While waiting has been tough, one
benefi t has been looking to urope to see
how the fi rst month of reopening has been
for them. Thanks to an increasing client base
in Germany, Phorest was able to analyse the
stats of the fi rst few weeks of reopening and
discover that salons have been seeing more
clients, working more hours and making
more revenue than in their pre-lockdown life.
It showed the importance of boosting retail
revenue, opening extra hours and increasing
service prices to allow for charges.
Technology is also making safe, successful
and long-term reopening easier in a postlockdown
world. Phorest has launched a
suite of new features that make contact
tracing, pre-appointment digital consultations
and essential messaging possible for every
booking as well as a clientspecifi c I online
booking functionality to let salons control their
fi rst bookings in the smartest way possible.
The jewel in the crown is a new Online Store
function, an easy to set-up way of introducing
online retail that is already connected to
your stock levels and client lists. For more
information on the Phorest features that are
helping salons, visit phorest.com. And for
all salons, whatever software you use, go to
phorest.com/back-in-business to access free
tools, templates and calculators to help you as
you reopen safely and successfully.
Shauna O’Halloran is content &
marketing manager at Phorest
Salon Software. Find out more
at phorest.com and
@phorestsalonsoftware
ATI A