Creative HEAD UK July 2020

THINGS
IN 40 YEARS, ALFAPARF MILANO HAS EVOLVED FROM HUMBLE ITALIAN BEGINNINGS TO
MASSIVE WORLDWIDE DEMAND – A SUCCESS STORY BORN OUT OF A DESIRE TO CREATE
BEAUTIFUL HAIR STORIES FROM BOTTLES OF SHAMPOO AND TUBES OF COLOUR.
THIS IS A BRAND THAT EMBRACES CHANGE – AND IN 2020 IT’S STILL MOVING FORWARD
1980
ALFAPARF Milano is born in Italy. Then
something amazing happened: demand for
the products steadily grew, reaching South
America, Asia, Australia and, eventually, all
over the world.
CREATING
COLOUR
very second across five continents
a woman leaves a hair salon wearing
ALFAPARF Milano hair colour. It’s a colour
that is superior; that exceeds expectations.
A colour that’s formulated with the latest
technology and the typically Italian approach
to doing everything to perfection.
PROVIDING
CARE
Their colour may turn heads, but ALFAPARF
Milano is an expert at treating hair as well.
From thirsty to unruly to frizzy – no matter
what the issue, it can solve it. Indulgent
textures and incredible fragrances make
ALFAPARF Milano care treatments the most
luxurious experience.
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