Creative HEAD UK July 2020

Daniel Galvin OBE
Sinéad Kelly
Jamie Stevens
Jason and India MIller
Sally Brooks
Lorenzo Colangelo
Trevor Sorbie MBE
Charles Worthington MBE
CREATIVE HEAD ADVERTORIAL
UNITED BY
#PROPOSITIVITY
As lockdown became real, L’Oréal Professionnel wanted to show how
it stood by salons, stylists and their beloved clientele. It delivered
#PROPOSITIVITY, an online initiative to keep hairdressers connected with
their community and clients. Spearheaded by industry icon Trevor Sorbie
MBE, #PROPOSITIVITY became a place for advice, ideas and stories on
how others navigate the issues presented by Covid-19.
“The L’Oréal Professionnel #PROPOSITIVITY campaign allowed us
all to share and connect with our industry,” Trevor explains. “I’ve shared
multiple ideas and strategies that have helped me to achieve my goals.”
The campaign also saw, to name but a few examples, Lorenzo Colangelo,
owner of The Gallery in Southborough, discuss the books that have
guided his philosophy and positivity throughout his career.
Jamie Stevens, director of Jamie Stevens Hair Salons, took the time to
ruminate over how a career in hair provides a lifetime of useful skills and
unleashes creative potential.
Sally Brooks encapsulated her glass half-full approach to work and life
that has seen Brooks & Brooks become one of the most successful salons
in London.
I
the importance of refreshing skills and learning new ones.