McDonald - The Arthur Page Society
McDonald - The Arthur Page Society
McDonald - The Arthur Page Society
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4.2 <strong>McDonald</strong>’s Blog...............................................................................25<br />
4.3 Action Promised but Not Delivered...................................................26<br />
4.4 Marketing Actions..............................................................................27<br />
5. <strong>McDonald</strong>’s Challenge...................................................................29<br />
Teaching Notes<br />
1. Introduction....................................................................................30<br />
2. Purpose of the Case Study..............................................................31<br />
3. Overall Synopsis of the Case for Presentation...............................32<br />
4. Teaching Components....................................................................33<br />
4.1 Assignments and Activities.................................................................33<br />
4.2 Explanation of Issues Management.....................................................34<br />
4.3 Teaching Points in the <strong>McDonald</strong>’s Case...........................................35<br />
5. Solutions through Application of the <strong>Page</strong> Principles....................40<br />
6. Summarizing Key Recommendations.............................................45<br />
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