McDonald - The Arthur Page Society
McDonald - The Arthur Page Society
McDonald - The Arthur Page Society
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128 Defence on Nutrition. (n.d.). McSpotlight web site. Accessed November 1, 2006, from<br />
http://www.mcspotlight.org/case/pretrial/defence/nutrition.html<br />
129 Kim, K. (2003, November 20). Restaurant industry representatives discuss menu labeling at FDA’s<br />
Obesity Working Group meeting. U.S. Newswire. Accessed November 3, 2006, from<br />
http://release.usnewswire.com/GetRelease.asp?id=23681<br />
130 Mac<strong>Arthur</strong>, K. (2006, May 15). Author, <strong>McDonald</strong>’s face off in schoolyard scuffle. Advertising Age,<br />
77(20).<br />
131 Adamy, J., & Gibson, R. (2006, April 12). <strong>McDonald</strong>’s readies strategy to deflect critic’s next barrage.<br />
Wall Street Journal, B3.<br />
132 <strong>McDonald</strong>’s. (n.d.). 2005 annual report summary. <strong>McDonald</strong>’s corporate web site. Accessed October<br />
20, 2006, from http://mcd.mobular.net/mcd/90/13/35/<br />
133 <strong>The</strong> Scripps Research Institute, <strong>McDonald</strong>’s Align to Fight Childhood Obesity and Type 2 Diabetes.<br />
(006, November 13, 2006) <strong>McDonald</strong>’s press release. Accessed November 19, 2006, from<br />
http://www.mcdonalds.com/usa/news/current/conpr_09132006.html<br />
134 Martin, M. (2006, August). <strong>The</strong> game in ’05. QSR Magazine Online, 92. Accessed November 2, 2006,<br />
from www.qsrmagazine.com.qsr50/2006/part1-3.phtml#<br />
135 <strong>McDonald</strong>’s Returns to Its Roots. (2006, June 2). PR Week, 15.<br />
136 Ibid.<br />
68
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