McDonald - The Arthur Page Society

110 Embrace or exploitation? McDonald’s steps up role in corporate responsibility with launch of new blog.
Bulldog Reporter’s Daily’ Dog. Accessed October 17, 2006, from
http://www.bulldogreporter.com/dailydog/issues/1_1/dailydog_pr_biz_update/3161-1.html
111 Ibid.
112 Engaging in the Global Obesity Dialogue. (n.d.). McDonald’s corporate responsibility blog. Accessed
November 22, 2006, from http://csr.blogs.mcdonalds.com/default.asp?item=198222
113 Whitman, D. (2006, November 7). PR pickle: As major fast food chains shift to healthier oils,
McDonald’s shies away from removing trans-fat for risks of displacing brand loyalty. Bulldog Reporter’s
Daily’ Dog. Accessed October 19, 2006, from
http://www.bulldogreporter.com/dailydog/issues/1_1/dailydog_pr_biz_update/
114
Lovan, D. T. (2006, November 16). Taco Bell to stem use of trans fats. Associated Press, Yahoo News.
Acessed November 17, 2006, from
http://news.yahoo.com/s/ap/20061116/ap_on_he_me/trans_fats_taco_bell
115 McDonald’s Returns to Its Roots. (2006, June 2). PR Week, 15.
116
McDonald’s. (n.d.). 2003 annual report summary. McDonald’s corporate web site. Accessed September
28, 2006, from
http://www.mcdonalds.com/corp/invest/pub/annual_rpt_archives/2003Archive.RowPar.0002.ContentPar.0
001.ColumnPar.0002.File.tmp/2003%20Summary%20Annual%20Report.pdf
117 McDonald’s Hires Worldwide Nutrition Director. (2003, November/December). Nutrition Today, 38(6).
118 McDonald’s. (n.d.). 2004 annual report summary. McDonald’s corporate web site. Accessed October
20, 2006, from http://64.26.27.40/interactive/mcd2004summary annualreport/md/page_001.php
120 Defence on Nutrition. (n.d.). McSpotlight web site. Accessed November 1, 2006, from
http://www.mcspotlight.org/case/pretrial/defence/nutrition.html
121 McDonald’s® Parnters with Nutritionist, Author and Motivational Speaker, Dr. Ro to Promote ‘What I
Eat and What I Do ...I’m Lovin’ It’ Public Awareness Campaign. (2005, May 5). McDonald’s press
release. Accessed November 19, 2006, from
http://www.mcdonalds.com/usa/news/2005/conpr_05092005.html
122 McDonald’s. (n.d.). 2005 annual report summary. McDonald’s corporate web site. Accessed October
20, 2006, from http://mcd.mobular.net/mcd/90/13/35/
123
Adamy, J., & Gibson, R. (2006, April 12). McDonald’s readies strategy to deflect critic’s next barrage.
Wall Street Journal, B3.
124 The Scripps Research Institute, McDonald’s Align to Fight Childhood Obesity and Type 2 Diabetes.
(006, November 13, 2006) McDonald’s press release. Accessed November 19, 2006, from
http://www.mcdonalds.com/usa/news/current/conpr_09132006.html
125 Ibid.
126 Super Size Me. (n.d.). Super Size Me web site. Accessed October 4, 2006, from
www.supersizeme.com/home.aspx?page=aboutdirector
127
Heath, R. L., & Coombs, W. T. (2006). Today’s public relations: An introduction. Thousand Oaks, CA:
Sage, pp. 258-302.
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