McDonald - The Arthur Page Society
McDonald - The Arthur Page Society
McDonald - The Arthur Page Society
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19 Hannigan, J. (2003). <strong>McDonald</strong>ization: the Reader (Book Review). Journal of the American Planning<br />
Association, 69(4), 453-456.<br />
20 Paul, R. N. (1994, June). Status and outlook of the chain-restaurant industry.<br />
Cornell Hotel & Restaurant Administration Quarterly 35(3), 23-27.<br />
21 Ibid.<br />
22 <strong>McDonald</strong>’s Corporation. (n.d.). <strong>McDonald</strong>’s corporate web site. Accessed September 28, 2006, from<br />
www.mcdonalds.ca/en/aboutus/history.aspx<br />
23 Helmer, J. (1992). Love on a bun: How <strong>McDonald</strong>’s won the burger wars. Journal of Popular Culture,<br />
26(2), 85-98.<br />
24 Ibid.<br />
25 Ibid.<br />
26 Ibid.<br />
27 Edmund, D. S. (1990, May). <strong>The</strong> secret behind the Big Mac? It's simple! Management Review 79(5), 32-<br />
34.<br />
28 <strong>McDonald</strong>’s Corporation. (n.d.). <strong>McDonald</strong>’s corporate web site. Accessed October 15, 2006, from<br />
http://64.26.27.40/interactive/mcd2004financialreport/md/page_001.php<br />
29 Ronald <strong>McDonald</strong>. (n.d.). Ronald <strong>McDonald</strong> web site. Accessed October 15, 2006, from<br />
www.Ronald.com<br />
30 Elliott, I. (2001, June). Pulling a fast one. <strong>The</strong> Ecologist, 31(5), 36.<br />
31 Kramer, L. (1999, August 16). <strong>McDonald</strong>’s execs explore makeover for Ronald icon. Advertising Age,<br />
(70)34.<br />
32 Edmund, D. S. (1990, May). <strong>The</strong> secret behind the Big Mac? It's simple! Management Review 79(5). 32-<br />
34.<br />
33Ibid.<br />
34 Armstrong, F. (Director). (2005). McLibel [Motion picture]. United Kingdom: Cinema Libre Studio.<br />
35 Elliott, I. (2001, June). Pulling a fast one. <strong>The</strong> Ecologist, 31(5), 36.<br />
36 Super Size Me. (n.d.). Super Size Me web site. Accessed October 4, 2006, from<br />
supersizeme.com/home.aspx?page=bythelb<br />
37 McLean, T. R. (2005, May). Case notes. (<strong>McDonald</strong>’s caused obesity.) Journal of Controversial Medical<br />
Claims, (12)2, 10-17.<br />
38 <strong>McDonald</strong>’s. (n.d.). 2004 annual report summary. <strong>McDonald</strong>’s corporate web site. Accessed September<br />
28, 2006, from http://64.26.27.40/interactive/mcd2004financialreport/med/page_001.php<br />
39 <strong>McDonald</strong>’s. (n.d.). 2001 annual report summary. <strong>McDonald</strong>’s corporate web site. Accessed October 14,<br />
2006, from<br />
62