McDonald - The Arthur Page Society

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19 Hannigan, J. (2003). McDonaldization: the Reader (Book Review). Journal of the American Planning Association, 69(4), 453-456. 20 Paul, R. N. (1994, June). Status and outlook of the chain-restaurant industry. Cornell Hotel & Restaurant Administration Quarterly 35(3), 23-27. 21 Ibid. 22 McDonald’s Corporation. (n.d.). McDonald’s corporate web site. Accessed September 28, 2006, from www.mcdonalds.ca/en/aboutus/history.aspx 23 Helmer, J. (1992). Love on a bun: How McDonald’s won the burger wars. Journal of Popular Culture, 26(2), 85-98. 24 Ibid. 25 Ibid. 26 Ibid. 27 Edmund, D. S. (1990, May). The secret behind the Big Mac? It's simple! Management Review 79(5), 32- 34. 28 McDonald’s Corporation. (n.d.). McDonald’s corporate web site. Accessed October 15, 2006, from http://64.26.27.40/interactive/mcd2004financialreport/md/page_001.php 29 Ronald McDonald. (n.d.). Ronald McDonald web site. Accessed October 15, 2006, from www.Ronald.com 30 Elliott, I. (2001, June). Pulling a fast one. The Ecologist, 31(5), 36. 31 Kramer, L. (1999, August 16). McDonald’s execs explore makeover for Ronald icon. Advertising Age, (70)34. 32 Edmund, D. S. (1990, May). The secret behind the Big Mac? It's simple! Management Review 79(5). 32- 34. 33Ibid. 34 Armstrong, F. (Director). (2005). McLibel [Motion picture]. United Kingdom: Cinema Libre Studio. 35 Elliott, I. (2001, June). Pulling a fast one. The Ecologist, 31(5), 36. 36 Super Size Me. (n.d.). Super Size Me web site. Accessed October 4, 2006, from supersizeme.com/home.aspx?page=bythelb 37 McLean, T. R. (2005, May). Case notes. (McDonald’s caused obesity.) Journal of Controversial Medical Claims, (12)2, 10-17. 38 McDonald’s. (n.d.). 2004 annual report summary. McDonald’s corporate web site. Accessed September 28, 2006, from http://64.26.27.40/interactive/mcd2004financialreport/med/page_001.php 39 McDonald’s. (n.d.). 2001 annual report summary. McDonald’s corporate web site. Accessed October 14, 2006, from 62
http://www.mcdonalds.com/corp/invest/pub/annual_rpt_archives/2001_annual.RowPar.0005.ContentPar.00 01.ColumnPar.0001.File.tmp/mcdarpp01_13.pdf 40 McDonald’s. (n.d.). 2001 annual report summary. McDonald’s corporate web site. Accessed September 28, 2006, from http:www.mcdonalds.com/corp/invest/pub/annual_rpt_archives/2001_annual.RowPar.0005.ContentPar.000 1.ColumnPar.0001.File.tmp/mcdarpp01_13.pdf 41 McDonald’s. (n.d.). 2001 annual report summary. McDonald’s corporate web site. Accessed September 28, 2006, from http:www.mcdonalds.com/corp/invest/pub/annual_rpt_archives/2001_annual.RowPar.0005.ContentPar.000 1.ColumnPar.0001.File.tmp/mcdarpp01_13.pdf 42 Hannigan, J. (2003). McDonaldization: the Reader (Book Review). Journal of the American Planning Association, 69(4), 453-456. 43 MacArthur, K. (2002, November 11). McD’s squeezes agency fees. Advertising Age, 73(45). 44 McDonald’s. (n.d.). 2002 annual report summary. McDonald’s corporate web site. Accessed October 5, 2006, from http://www.mcdonalds.come/corp/invest/pub/annual_rpt_archives/2002_annual.RowPar.0002.ContentPar.0 001.ColumnPar.0002.File.tmp/mcdap_p01_16.pdf 45 Listening to company stakeholders at McDonald's Restaurants. (2005, September). Business Communicator, 6(4), 8-9. 46 Barrett, T. (2004, March 10). House bans fast-food lawsuits. CNN.com Law Center. Accessed November 1, 2006, from http://www.cnn.com/2004/LAW/03/10/fat.lawsuits/ 47 Ibid. 48 Listening to company stakeholders at McDonald's Restaurants. (2005, September). Business Communicator, 6(4), 8-9. 49 MacArthur, K. (2002, November 11). McD’s squeezes agency fees. Advertising Age, 73(45). 50 Gubman, E., & Russell, S. (2006, September). "Think big, start small, scale fast": growing customer innovation at McDonald's. Human Resource Planning, 21(2). 51 Huffman, M. (2006, May 8). Disney dumps McDonald’s. Consumer Affairs web site. Accessed November 1, 2006, from http://www.consumeraffairs.com/news04/2006/05/disney_mcdonalds.html 52 Noe, E. (2006, May 8). Did childhood-obesity worries kill Disney-McDonald’s pact? ABC news web site. Accessed November 1, 2006, from http://abcnews.go.com/Business/story?id=1937651&page=1 53 Martin, M. (2006, August). The game in ’05. QSR Magazine Online, 92. Accessed November 2, 2006, from www.qsrmagazine.com.qsr50/2006/part1-3.phtml# 54 Edmund, D. S. (1990, May). The secret behind the Big Mac? It's simple! Management Review 79(5), 32- 34. 55 McDonald’s. (n.d.). 2000 annual report summary. McDonald’s corporate web site. Accessed September 28, 2006, from http://www.mcdonalds.com/corp/invest/pub/annual_rpt_archives/2000_annual.RowPar.0003.ContentPar.00 01.ColumnPar.0001.File.tmp/mcd00ar.pdf 63
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McDonald’s Corporation and the Is
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4.2 McDonald’s Blog..............
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esponsible for their weight problem
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By 1972, McDonald’s assets exceed
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McDonald’s had always been adept
Page 11 and 12: Americans spent 3 billion a year on
Page 13 and 14: McDonald’s regarding the issue of
Page 15 and 16: demonisation of its core products o
Page 17 and 18: McDonald’s at least one time each
Page 19 and 20: the European Court of Human Rights
Page 21 and 22: documentary to criticize McDonald
Page 23 and 24: 4. Responses by McDonald’s 4.1 De
Page 25 and 26: children’s book Chew on This. One
Page 27 and 28: food kitchens as companies try to i
Page 29 and 30: McDonald as an "ambassador of balan
Page 31 and 32: potentially harmful product heavily
Page 33 and 34: food in his book, Fast Food Nation:
Page 35 and 36: management is listening for threats
Page 37 and 38: followed through on that promise fo
Page 39 and 40: announced that it will collaborate
Page 41 and 42: One can also note a breach of being
Page 43 and 44: proactive public relations efforts
Page 45 and 46: to present a sense of humor regardi
Page 47 and 48: Appendix 2 Legend for Chart: A - RA
Page 49 and 50: had met in a Haringey community act
Page 51 and 52: "And, of course, we stood the risk
Page 53 and 54: per cent, which means sales per res
Page 55 and 56: Ray Kroc, the testy founder of the
Page 57 and 58: the dressings, the healthy choices
Page 59 and 60: nation and maybe even the world. An
Page 61: 1 McDonald’s Corporation. (n.d.).
Page 65 and 66: 73 Veciana-Suarez, A. (2006, Novemb
Page 67 and 68: 110 Embrace or exploitation? McDona
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McDonald - The Arthur Page Society

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