McDonald - The Arthur Page Society

Response: I thank you for your thoughtful comments and taking the time to write to me. I
appreciate how you incorporated our advertising slogan from a few years ago! And to
your point, I think we do deserve a break-but only from being regarded as representative
of the business practices of an entire industry.
We are proud to sell burgers and fries, and we are proud of our heritage. We grew to be
leaders in the quick service industry. And we are proud of the values we exercised along
the way-from our responsible food sourcing practices and successful alliances with
Greenpeace and the Scripps Research Institute, to our openness with nutrition
information on our packaging. We are reflecting our values in all that we do, and we are
leading the way for much of the industry.
If anyone "sells out" to make money, I suggest that they are regarding their business as a
short-term opportunity. Through our food and our values, McDonald's reveals our intent
to be in business and customer-preferred for the long-term. We hope that this will be
recognized in the future as a convenient source of great tasting nutrition.
-Dr. Adams
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