MSP MAGAZINE Issue 45

CASE STUDY
VEGAN MINCED MEAT, SECURELY AND
SUSTAINABLY PACKAGED IN ETRAY®:
the Innovative MAP Solution that Saves on Valuable
Resources and Reduces Plastic Content
Increased consumption of
vegan and vegetarian foods
has become a major trend.
In Germany alone, next
to seven million vegetarians
and one million vegans, there
are approximately 17 million
flexitarians that like to consume
plant-based meat alternatives
occasionally. This motivates
even the most renowned meat
producers, such as Ponnath
GmbH in Germany, to expand
their product range. The company Absolute Vegan
Empire (AVE) from Nabburg in Bavaria has been
part of the Ponnath Group since 2017. Under its
brand Vantastic Foods, innovative vegan products
such as Vantastic Fish Fingers and Vantastic
Burger have conquered the retail shelves. As its
latest development, the company has now launched
vegan minced meat to the market. It is made on the
basis of soy proteins and other herbal ingredients,
such as coconut fat and natural spices, but does not
differ in appearance, sense or taste from traditional
minced meat. As such, it was able to convince
consumers in numerous independent tastings.
Vegan minced meat
Safely and sustainably packaged in
eTray®.
Веганский фарш
Надежно упакованный в экологически
рациональную упаковку eTray®.
38 | AUGUST/SEPTEMBER 2020 | MSP Magazine