Outliers A/W20

NEW BEGINNINGS
@mesarthair
Mesart, Glasgow
Super sized, super service
“When we opened back up our
retail increased tenfold – it was
just flying and it still is!”
GLASGOW’S FIRST ‘SUPER SALON’ was only
launched a matter of months ago, but it has already been
making waves not just in the city, but also the industry
at large. The second location in the Mesart portfolio has
been shortlisted for Best New Salon at the 2020 Most
Wanted Awards, a nomination that has meant a lot to
founder Stuart Whitelaw (pictured left) and the team.
“It feels incredible to have been nominated for Best
New Salon this year, it’s really exciting and has given
a boost to everyone involved,” says Stuart. “Redken
has been amazing helping every step of the way and
ensuring every client journey is the best it can be.”
The team’s determination was brought sharply
into focus while salons were closed, as the Mesart gang
pulled together and used the opportunity to learn
through Redken courses on the L’Oréal Access digital
learning platform. Following Redken on social media
also gave the team a healthy dose of inspiration that
helped to up their game. “A lot of them were looking at
Redken ambassadors who were posting techniques on
social media and engaging really well. Redken has done a
lot with IGTV, which was really popular with my team.”
When it was time to re-open, Stuart was blessed
with a spacious salon that meant his team could hit the
ground running. “We have an ample amount of space, and
it allowed us to come back and open our entire service
menu to our clients without restricting anything. Redken
colour is intrinsic to these services, and has cemented
client loyalty at Mesart.” And when it comes to retail,
Stuart says that recent times have been like a continuous
Christmas. “When we opened back up our retail
increased tenfold – it was just flying and it still is!”
Photography by Heather Yates
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