Outliers A/W20

CONTENTS
Contents
Outliers
THE
Definition: person(s) differing
from all other members of a particular
group or set
06
18
26
30
38
46
New beginnings
From makeovers to mega salons, these
innovators are writing their next chapters
Future proofers
These salons are ready for anything
the future can throw at them
No ego in this team
Colour worth waiting for
Discover how these colourists created
a clientele loyal to salon shades
Social climbers
Savvy selfies and stunning Stories –
social media can transform business
Going live
Anthony Young of Moko, by Nick Freeman Photography
We talk to the Lockonego salon team
about what keeps them moving forward
Meet the members of the Redken Tribe
hitting Instagram to deliver inspiration
Hello
THIS YEAR HAS illustrated that as a business – be that a
salon, an educator, an independent – you need to be agile,
able to respond to any challenge. Those who are limber –
quick to rethink their strategy while remaining proactive
– will continue to shine bright and succeed. The Outliers
is about showcasing and celebrating those artists and
business owners who have been nimble, have future
proofed their businesses to ensure they continue to grow
and flourish tomorrow and beyond. They have pivoted to
other platforms when necessary to keep communicating
with their clients, to keep getting Redken favourites into
their hands, to keep them loyal to professional colour.
Inside you’ll meet salon stars who have faced the same
unforeseen obstacles as many of you, and have reacted
by thinking smartly, acting differently, and keeping the
conversation alive! These salons, educators and artists
are all proudly part of the Redken Tribe – perhaps they
have a few ideas to inspire you too…
Amanda Nottage – Editor
Mesart, photography by Heather Yates
EDITOR Amanda Nottage DEPUTY EDITOR Deborah Murtha WRITER Anna Samson ART Graeme White
CHIEF SUB EDITOR Adam Wood DIGITAL DESIGNER Eva Vestmann DIGITAL ASSISTANT Kelsey Dring
ONLINE AND DIGITAL EDITOR Alison Rowley SPECIAL PROJECTS MANAGER Jenny Brooks
SPECIAL PROJECTS DIRECTOR Joanna Andersen COMMERCIAL DIRECTOR Laura Tucker PUBLISHER Catherine Handcock
Supplement produced in association with Redken. On the cover, clockwise from top left: Jamie Sea (@prettylittleombre), The Parlour (@theparlour_jsy), Claire Martin
(@clhair__), Mesart (photography by Heather Yates), Jonathan Long of Lockonego, Percy at Percy & Reed, Shai Greenberg of Gielly Green (all three photography by
Harvey Williams-Fairley @ Capture Collect), Moko (photography by Jerry Wesley), George Northwood (@georgenorthwood)
Creative HEAD, Alfol Ltd, PO Box 289, Hexham, NE46 9HJ 01434 610 416 enquiries@alfol.co.uk
The Outliers is a supplement of Creative HEAD, which is published by Alfol Ltd. Creative HEAD is a registered trademark. No part of this supplement may be reproduced without prior permission
of the publisher. All information correct at time of going to press. It is the responsibility of contributors submitting imagery and materials to ensure these are cleared for publication.
Printing by Buxton Press, Environmental Printer of the Year and Printing Company of the Year.
05