Outliers A/W20

SOCIAL CLIMBERS
Lady Lux, Edinburgh
@ladyluxhairx
The TikTok trailblazer
“WE’VE BEEN TAKING daily insights from
Instagram, such as impressions and reach on a post,
and using that information to decide what would be
a popular post and what is going to help us grow,”
explains Steph Barron of Lady Lux. “We’re trying
to develop a social media strategy and have found
that a lot of quick TikTok transformations get really
good engagement. It’s important to show those
amazing ‘before’ and ‘after’ comparisons in a clever,
engaging way.
“It’s also important to remain consistent and
authentic when sharing work on social, and to
always be creative with what you share. We are
enthusiastic about Redken colour on social media
because we love it. We would always use the hashtag
#ShadesEQ because we basically gloss every client’s
hair. Recently we’ve been posting a lot of toning
pictures when clients are at the backwash. It isn’t
necessarily an insight into the end result, but it’s a
more creative way to show what we do.
“This year it has been a goal to make social
media our main outlet for advertising, and use
analytics to inform what content we produce.
We want to be ahead of the game, using quick
transitions on TikTok to bring in extra customers.”
“Remain consistent and authentic when
sharing work on social, and always be
creative with what you share”
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