Outliers A/W20

EDUCATION
Going live
Redken has been sharing the techniques of artists from the Tribe on Instagram Live, with top UK
stylists and colourists making weekly appearances on the @Redken global Instagram to inspire
its one million followers. Meet the local talent making education more accessible than ever,
keeping the Redken family engaged and together in the Tribe spirit!
Gary Kehoe
House Hair and Beauty,
Wexford, Ireland
@hairbygaryk
WHAT YOU WILL LEARN LUXE BRUNETTE AIR
TOUCH BALAYAGE WITH NEW SHADES EQ &
COLOR GELS LACQUERS ASH BROWNS
A LUXURIOUS, MODERN finish is just one part
of what Gary Kehoe has already become known for.
He’s an influencer, go-to social guru and balayage
boss and has only been educating for four years.
He quickly built a clientele around this luxe, long
look, and has been educating ever since. He loves
seeing confidence develop when he’s educating,
“seeing someone unsure of something and seeing
them transform and become so confident. There’s
nothing nicer – I keep things quite simple in both
how I teach and the looks I create, and just add
those tweaks to modernise it”.
Gary recommends adjusting your language
and going back to basics to make sure everyone
stays on the same wavelength and can progress
together. “You get those courses where people
make techniques sound complicated, but I like to
keep it simple and then people can tweak the looks
themselves to suit their style,” he says.
Since joining a Redken salon, Gary has been
blown away by the Tribe vibe, in particular the
opportunities and the willingness of members to
share formulas and encourage one another. “It’s
amazing how social and family-like Redken is,” he
muses. “I’ve learnt so much from artists all around
the world, all sharing their techniques.”
Gary’s brunette air touch balayage is all about
helping you get the pro-edge and how to create
bespoke blends that will make your results stand
out from the colour crowd. His Instagram Live
education will feature the new Ash Brown
collection from Shades EQ and Color Gels
Lacquers, mixing lowlights with trending air
touch balayage technique.
“A lot of lowlights wash out warmer,” he says
of the look, “so by playing with the Ash Browns
you can create some great contrast and dimension
for a really luxurious hue.”
Watch Gary create luxurious brunettes
on Instagram Live at 4pm on 19 October
@redken
“A lot of people are
afraid of warmth but
when it’s used in the
right way it’s just so
expensive looking”
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