Outliers A/W20

NEW BEGINNINGS
Photography by Harvey Williams-Fairley @ Capture Collect
“When I go into the salon,
I’m so proud of it all”
@percyandreed
Percy at Percy & Reed, London
A private members club vibe
IT’S THE DETAILS that count at the newly
reincarnated Percy at Percy & Reed, and these tell a
story about owner Paul Percival. The stylist has taken
his two decade-long career styling hair on tour and
backstage for music artists as well as styling the label
execs, and very much made it his thing at the revamped
salon, knowing that experience and those contacts are
part of his cache. “I need to own that space, that’s very
much my USP,” he says.
The remodelled interiors are the result of a
lockdown bonding session with his carpenter dad. Paul
was also a carpenter apprentice back in the day, so he
got to dust off some old skills too. It’s a real labour of
love. “I needed to use the opportunity to change up the
salon. It was a massive gamble because we didn’t know
how long we were going to be in lockdown, and trying
to get supplies was a nightmare,” he recalls. “But there’s
something really nice about the fact that when I look
around now, I know that it was us. When I go into the
salon, I’m so proud of it all.”
And so he should be, as it’s truly a representation
of himself – the vintage record player and LPs (you can
choose the soundtrack), the inky blue velvet sofa, even
the metal shelving units straight from the ’70s are relics
scavenged from Sony Music’s offices. The vibe is very
much laid-back members club with Percy at the helm,
and you have an exclusive invitation.
Paul adds: “I needed a new start, and I wanted to do
it with Redken. We were so excited about using Shades
EQ. All the products work – that’s what I love most.”
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