Outliers A/W20

EDUCATION
Charlotte Rowley
Fusion Hair & Beauty,
Exmouth
@HairbyCharr_
“The support from the
Tribe is amazing – we all
help each other and share”
WHAT YOU WILL LEARN LIVED-IN BOHO BLONDE
CHECK OUT CHARLOTTE’S feed and you’ll see
a mouth-watering feast of bridal styles, balayage
and teasy lights. She’s the blonde boss you need
to follow to learn about next-level blondes. “Most
people now want to transition their clients over
from highlights or all-over colours to more balayage
and lived-in colours, and that’s where some
struggle,” she admits. “It’s about learning to not
overpaint, where to place colour and work angles.”
Hitting up Redken’s Instagram Live, Charlotte
shared insider tips on using Shades EQ and a
diamond technique to add dimension at the root
while toning through the lengths and styling
something simple with a boho bride edge. Some
of her favourite fomulas for glossing and toning
are 010VV, 010P and 010Gi for very light blondes;
09NB, 09AA and 08N for something a little softer
and warmer; and she uses a lot of Ms and Ns and
NWs for darker glossing and root melts. She took
on Redken in her salon two years ago, having seen
the buzz on social (“I was desperate to get it in
here!” she laughs) and she’s noticed how much of an
impact that has had on her social media. “I put a lot
of detail into my posts, such as formulas, which has
really helped to boost engagement,” she says.
“There were a lot of questions about what
formulas you use, where you place colours, how to
stop getting lines in your work, what products to
use. I get a lot of messages from stylists who want to
switch to Redken. One salon I trained changed only
a week later because they loved it so much!”
Charlotte shared her insider tips in
September, head to @redken to watch it
now on IGTV
IF YOU’VE MISSED ANY EVENT DON’T WORRY!
HEAD OVER TO @REDKEN WHERE YOU CAN
FIND THEM ALL ON IGTV
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