Jewellery World Magazine - May 2021

“Part of the process does involve growing
slowly to develop a style of your own, but at
the same time being able to take a chance on
new designs to keep the brand image fresh
and innovative,” says Amy.
Established more than 30
years ago, Pastiche’s
brand vision is
reflected in the
company name, as the
word means a work of
art that pays tribute to
other works of art.
“The Pastiche brand is inspired by the wealth
of art, beauty and diversity all around us,” said
Amy. “The word itself and our brand ethos
means bringing these influences together to
create something new and unique in every
carefully crafted piece of Pastiche jewellery.”
Amy said that Pastiche’s brand vision has
evolved over time and has been refined to
reflect the company’s value and goals.
Worth & Douglas
Pastiche
Ellendale
“It is so important to set these
brand values as they become
the fundamentals
we refer to back
to and stay
true to as the
brands grows,”
Amy said.
Steven Sesselmann from Bee Jewellery
also believes that time and consistency are
critically important when building a brand.
“I think one of the most important factors is to
deliver what the brand promises,” Steven said.
“Over time the consumer will build trust in
that brand and start recommending it to their
friends and relatives.”
Steven says that
Bee Jewellery is so
committed to seeing
their products worn
for a long time, the
company offers a
“crazy 10-year no
questions asked
guarantee.”
Pastiche
“Bee Jewellery has been remarkably
consistent with its product for almost 40
years and has produced in excess of 5 million
pieces of jewellery,” says Steven. “This means
that we can confidently say that generations
of Australian women have enjoyed owning a
piece of Bee Jewellery.”
Grant Menzies from Adina Watches says that
a strong and authentic brand will always take
time to mature, and it is important not to be
distracted by passing trends.
“You need to nurture your brand and
consistently prove yourself over time, by
delivering high quality products and service.
In our case, this applies to our beautiful and
reliable watches, and – just as importantly –
our exceptional after-sales service to support
the watches we have produced. A brand takes
time to develop, and in order for it to truly
come alive, you must stay true to your core
Pastiche
Bianc
beliefs that inspired you to start the business
in the first place. In the 1970s we were
asked to make digitals, in the 80s to make
Swatch-looking watches, in the 90s it was
surf watches, and of course today it’s smart
watches. We have stayed true to ourselves
over the past 50 years, maintaining our
ethos of producing conventional, reliable and
repairable wrist watches, putting our heart
into every watch we make.”
Bianca Silver
said that the
Bianc journey
towards a fresh,
fashion-forward
jewellery label
featuring clean
lines, quality
finishes and
accessible,
contemporary
design began in
her childhood,
as she watched in fascination as her mother
pursued a career in fine jewellery.
“My early interest in jewellery evolved into a
passion for creating high quality accessories
Zahar
28
jewellery world - May 2021