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Jewellery World Magazine - May 2021

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zero stock - massive online presence<br />

automatic fulfilment<br />

the ultimate Shopify plug-in<br />

especially for jewellers<br />

central online trade showroom<br />

supplier collections<br />

40,000 plus products<br />

all fully described<br />

detailed specifications<br />

stunning images<br />

video<br />

RRP<br />

all fully, simply customisable<br />

Some of 75 attendees from 25 countries after Advanced Practical Diamond workshops with Branko Deljanin at MGJ<br />

Conference in Cyprus 2019. Photo: George Spyromilios, IGL Greece.<br />

Live web series for<br />

diamond identification<br />

Hosting eight renowned diamond researchers from<br />

across the globe, the Advanced Diamond Online<br />

Academy debuts a diamond diagnosis series.<br />

An international diamond educational web series was launched in April with<br />

the Advanced Diamond Online Academy by BrankoGems.com. Scheduled<br />

to drop at various times, the web seminars feature eight of the world’s<br />

leading scientific, diamond- focused minds. The introductory seminar by<br />

John Chapman of Gemetrix, Australia has been available as a free download<br />

since the end of February <strong>2021</strong> by visiting www.BrankoGems.com. Hailing<br />

from Australia, Canada, China, Russia, Switzerland and the USA, the team of<br />

gemmological experts offer a dynamic, hour-long diamond discussion.<br />

Like it! Click it! and it is instantly added to your Shopify store<br />

All orders delivered to the supplier instantly at point of sale<br />

Explore: jbuyer.online/how2<br />

The lecture series debut focuses on a common concern for diamond<br />

professionals and jewellery retailers worldwide: the need to quickly and<br />

accurately identify lab-grown and treated diamonds and screen colour<br />

origin of coloured diamonds, especially at the point-of-sale. Blockchain<br />

technology may identify a natural diamond’s origination but full disclosure<br />

moves natural, man-made and treated diamonds from counters to<br />

consumers. Wherever a diamond is sold, trust precedes the sale, and trust<br />

aligns with safe and secure diamond detection.

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