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Jewellery World Magazine - May 2021

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<strong>Jewellery</strong> <strong>World</strong> <strong>Magazine</strong><br />

ABN: 82 637 204 454<br />

ISSN: 2207-6751<br />

PO Box 54, Camden NSW 2570<br />

P: 0431 844 903<br />

Subscription: www.jewelleryworld.net.au<br />

Enquiries: info@jewelleryworld.net.au<br />

Web: www.jewelleryworld.net.au<br />

managing director<br />

Jeremy Keight 0431 844 903<br />

jeremy@jewelleryworld.net.au<br />

editor<br />

editor@jewelleryworld.net.au<br />

contributing writers<br />

Kirsten Ehrlich Davies<br />

Stefan Juengling<br />

Cheryl D Harty<br />

art<br />

design@jewelleryworld.net.au<br />

advertising sales<br />

sales@jewelleryworld.net.au<br />

REGULARS<br />

6 News<br />

14 Palloy's Points<br />

16 Trade Well with Rami Baron<br />

18 JAA News<br />

36 Retail Edge<br />

44 Keeping Skills Alive<br />

48 New Products<br />

50 Directory<br />

FEATURES<br />

22 Metal Revolt<br />

Alternative metal jewellery continues to go from<br />

strength to strength.<br />

22<br />

26<br />

32<br />

26 What Makes a Strong <strong>Jewellery</strong> Brand?<br />

Australian and New Zealand brands reveal what it<br />

takes to grow a successful brand downunder.<br />

32 <strong>Jewellery</strong> Industry Fair<br />

Melbourne is the place to be this August! Let's get<br />

together again.<br />

DISCLAIMER:<br />

This publication may not be reproduced<br />

in whole or part without the written<br />

permission of the Publisher.<br />

Articles express the opinions of the<br />

authors and are not necessarily those of the<br />

Publisher or Editor. Mention of a product or<br />

service in this magazine does not indicate the<br />

Publisher’s endorsement.<br />

The Publisher excludes all liability for<br />

loss resulting from any inaccuracies or false<br />

or misleading statements that may appear<br />

in this publication.<br />

All information is copyright.<br />

37 TAFE graduate sparkles at Cerrone<br />

<strong>May</strong> Hua started studying engineering but couldn't<br />

deny her love for design.<br />

40 Taking diamonds online in the pandemic<br />

ALTR Created Diamonds president Amish Shah<br />

explains why being online is essential.<br />

46 Vale Graham Davies<br />

AUSTRALIA AND NEW<br />

MAY <strong>2021</strong><br />

ZEALAND’S PROFESSIONAL JEWELLERY MAGAZINE<br />

KL DIAMONDS<br />

Australia’s Largest Supplier of<br />

Argyle Pink Diamonds<br />

FRONT COVER<br />

KL Diamonds<br />

www.kldiamonds.com.au<br />

4<br />

jewellery world - <strong>May</strong> <strong>2021</strong>

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