Jewellery World Magazine - May 2021
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Ellendale_Halfpage_200x135_MAY21_V3_2.indd 1<br />
15/4/21 2:21 pm<br />
and has culminated in today’s brand<br />
experience, combining my love for fashion<br />
with my commitment to refined artistry and<br />
wearable, unique designs. I have built slowly<br />
over time, nurturing each existing brand and<br />
also the Australian and New Zealand markets.<br />
I haven’t been one to rush into expanding<br />
too quickly overseas because I value the<br />
Australian/New Zealand markets and the<br />
relationships I am building with stockists and<br />
customers.”<br />
Create a network<br />
With the interaction<br />
between designers,<br />
manufacturers, retailers<br />
and wholesalers,<br />
networking is essential<br />
and inevitable, and it is<br />
particularly important<br />
to choose industry<br />
Ellendale<br />
partners who<br />
consistently<br />
reflect and<br />
enhance your<br />
brand.<br />
Gersande Price<br />
of Ellendale<br />
Diamonds<br />
Australia<br />
says that the<br />
company’s<br />
Bianc<br />
brand identity<br />
was developed with the requirements of<br />
clients and stockists in mind.<br />
“We work closely with our stockists to ensure<br />
their individual needs are catered for from<br />
products to marketing and everything in<br />
between,” Gersande said.<br />
“We identified a requirement in the market<br />
for wearable jewellery pieces that encompass<br />
excellence through Australian design and<br />
manufacture. Key elements<br />
of the brand include high<br />
quality jewellery pieces, an<br />
attractive point of sale display,<br />
quality marketing material and<br />
excellent customer service.<br />
This encourages successful B2B<br />
business relationships.”<br />
The Desert Rose jewellery<br />
collection has been designed<br />
to work in harmony with their<br />
Australian loose diamond<br />
inventory.<br />
Gersande also said that Ellendale<br />
Diamonds’ organic vision is<br />
one of transparency and<br />
sustainability, and in keeping<br />
with this philosophy, their<br />
jewellery is ethically sourced<br />
and individually certified.<br />
“Our retail partners report great<br />
Ellendale<br />
Loose Diamonds<br />
Wholesaler<br />
Ellendale Yellows<br />
&<br />
Argyle Pinks<br />
Blues<br />
Champagnes<br />
Yellows | Whites<br />
DESERTRose<br />
when nature meets perfection<br />
Ph: 08 6180 1562<br />
E: sales@ellendalediamonds.com.au<br />
www.ellendalediamonds.com.au<br />
ellendalediamonds<br />
ellendalediamonds
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