MSP MAGAZINE Issue 50

NEWS
stabiliser specialist Hydrosol
greatly expanded its expertise in
texturing, to go beyond the physical
stabilisation of food products.” As
a result, the company formerly
known as “The Stabiliser People”
has redefined itself. Now Hydrosol
says “We texture taste.”
Dr. Moser comments: “We’ve
steadily built out our portfolio in
the past decades and massively
expanded our expertise, in breadth
as well as depth. Our products
enable the optimum adjustment
of consistency and mouthfeel.
Together with our knowledge of
flavourings and colourings, this
gives customers solutions they can
use to offer consumers the perfect
taste experience. ‘We texture taste’
is thus a very accurate description
of what Hydrosol does on a daily
basis.”
The company has also deepened
its relationships with raw materials
suppliers on international markets.
At the same time, it is focusing
more and more on trend-oriented
solutions. These strengths will
be even more central going
forward. The core emphasis is on
developing solutions together with
customers that meet consumers’
rising expectations and address
current food trends. Convenience,
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APRIL/MAY 2021
DEDICATED TO THE MEAT, SEAFOOD AND POULTRY INDUSTRY IN EUROPE, RUSSIA AND CIS COUNTRIES
V
ALUE
health and clean label remain the
strongest drivers. “Free from”
concepts are an example, as Dr.
Moser explains: “Consumers
increasingly want products that
are free from E-numbers and low in
sugar, fat and salt. But the products
cannot veer from the accustomed
taste experience – on the contrary,
in this category foods have to tick
all the boxes. More than that, they
have to offer interesting new flavour
experiences. The same goes for
the consistency. Hydrosol’s core
competencies are thus more in
demand than ever before.”
REGIONAL ANSWERS
TO TRENDS
All of Hydrosol’s activities are
based on the technological
knowledge it has accumulated
over almost three decades. The
many labs with state-of-the-art
equipment in Ahrensburg, as well
as the Technology Centers in other
markets like Mexico, Russia and
the United States, are the basis
for linking international trend
concepts with local requirements.
“We will continue to decentralise,”
says Dr. Moser, adding:
“Simultaneously, we’re boosting
our service and innovation by
adding to our scientific, digital,
commercial and qualitative core
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ADDED SYSTEMS
for Superior
Convenience Food
СИСТЕМЫ ДОБАВЛЕНИЯ
ЦЕННОСТИ ДЛЯ ГОТОВЫХ
К УПОТРЕБЛЕНИЮ
ПИЩЕВЫХ ПРОДУКТОВ
competencies.” One example in the
scientific area is the separation of
applications and innovation. This
means that Hydrosol will continue
to develop custom solutions for
the applications and needs of its
customers. At the same time, its
scientists and technologists are
working even more intensively on
innovations that let customers
make an impact on the market, or
successfully enter new markets.
Clean and lean label products
remain a major focus in the product
portfolio, across all categories.
In the milk area there is great
potential in special products
for children, especially in the
“free from” area. In addition, the
company’s technologists are
working on texturing for products
from cultivated meat as well as
acellular milk proteins. Hydrosol’s
stabilising and texturing expertise
will play an important role in
this future market. The company
recently added to its Sabiprime
MFD range for the expanding milk
mixed beverages market. This helps
dairies make a very diverse range
of milk beverages for children and
adults, from low-fat and reduced
sugar to lactose-free to protein-rich
and vitamin fortified.
“As a subsidiary of Stern-Wywiol
Gruppe we have a key advantage over
competitors – we’re owner-operated
and independent, so we can respond
quickly and flexibly to customer
wishes,” notes Dr. Moser, adding:
“The close collaboration with our
sister companies offers additional
possibilities for our customers.
These advantages will further drive
the growth of Hydrosol.” •
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www.hydrosol.de
M ARELEC
FOOD
TECHNOLOGIES
• RECENT TECHNOLOGICAL INNOVATIONS
• INDUSTRY TRENDS
• UNIQUE MANAGEME
OPENS SALES OFFICE
IN RUSSIA
12 | JUNE/JULY 2021 | MSP Magazine
MARELEC FOOD TECHNOLOGIES
ОТКРЫВАЕТ ОФИС
ПРОДАЖ В РОССИИ
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