Cover:Serum Institute Burj Khalifa - Elevator World India

ELEVåTOR WÅRLD
ELEVATOR WORLD India is a quarterly magazine published by
Elevator World Inc., Mobile, Alabama (U.S.) and Virgo Publications,
Bangalore (India). Virgo Publications is a sister organization of
Virgo Communications, the organizers for IEE – International Elevator
& Escalator Expo. Elevator World, Inc. is the premier publisher for
the international building transportation industry. Since the inception
of ELEVATOR WORLD magazine in 1953, the company has
expanded core products to include ELEVATOR WORLD India, an
extensive network of websites, a bi-weekly e-mail newsletter (Elenet®)
and the Source©, the most inclusive industry directory.
Publishers – Anitha Raghunath / Ricia Hendrick /
T. Bruce MacKinnon
International Publishing Co. – Elevator World, Inc.
Indian Publishing Co. – Virgo Publications
Editorial
International Editor – Robert S. Caporale
Indian Editor – TAK Mathews
India Correspondent – Mohamed Iqbal
India Editorial Assistant – Neeta Deole
EW Editorial Staff (U.S.) – Terri Wagner, David Clothier,
Lee Freeland, Dee Browder, Elizabeth Pate
Printing and Commercial Operations
Commercial Directors – Anitha Raghunath and G. Raghu (India) –
Tricia Cartee (U.S.)
Advertising Sales and Marketing
Anitha Raghunath and G. Raghu (India) – T. Bruce MacKinnon,
Lesley K. Hicks, Scott O. Brown, Cleo Brazile (International)
Brad O’Guynn (Marketing)
Robin Lawley (Education Products)
Anitha Raghunath, Michelle Hanks (Circulation)
Production and Internet
EW staff (U.S.) – Lillie McWilliams, Bambi Springer,
Jessica Trippe, Brett Mouron
Administration
Anitha Raghunath (India) – Linda Williams, Jeanna Kenny (U.S.)
ELEVATOR WORLD and ELEVATOR WORLD India are registered
trademarks and all rights reserved. Copyright© 2010. For permission
to reprint any portion of this magazine please write to the publisher
at Elevator World, Inc., P. O. Box 6507, Mobile, Alabama
36660, USA or at Virgo Publications, No:132 1st Floor, 5th Cross,
Cambridge Layout, Bangalore - 560008.
ELEVATOR WORLD India is published in the interest of the members
of the elevator industry in India, to improve communication within that
industry and to further continuing education of members of that industry.
ELEVATOR WORLD India publishes articles by contributing
authors as a stimulus to thinking and not directives. ELEVATOR WORLD
India publishes this material without accepting responsibility for its
absolute accuracy, but with hopes that the vast majority of it will have
validity for the field. The ideas expressed therein should be tempered
by recognized elevator engineering practices, standards, codes and
guidelines. Publication of any article or advertisement should not be
deemed as an endorsement by ELEVATOR WORLD India, ELEVATOR
WORLD, the publishers at Elevator World Inc. or Virgo Publications.
Printed by Sri Sudhindra Offset Process, No.27-28, 8th cross,
Malleshwaram, Bangalore - 560003, Karnataka, INDIA.
ELEVATOR WORLD India will be published quarterly in 2010:
February 1, May 14, August 16 and November 15.
Advertising and subscription information is available at
elevatorworldindia.com.
Editor’s
Overview
The Tie That Binds
This issue of ELEVATOR WORLD India contains numerous
reports and articles on many aspects of the elevator
industry. In a letter to the editor, Trevor Rodericks expresses
his concern about the number of elevator accidents that
have been occurring throughout India. He expresses the
need for the industry to take steps to eliminate these
unfortunate incidents. Aggressive elevator and escalator
maintenance programs are suggested, along with the
implementation of public-safety awareness programs such
as the one offered by the recently established Elevator
Escalator Safety Trust (EEST). Numerous opportunities
are available to get involved with this effort and those
who would like do so in India can contact the EEST at
website: www.eest.in. To set up a similar program outside
of India, you can contact the Elevator Escalator Safety
Foundation in the U.S. at website: www.eesf.org. Additionally,
the report in this issue on the recent presentation
that Otis Elevator Co. made to grade-school children is a
fine example of how you can bring this important safety
program to your area of the world.
Articles on the latest advancements in hydraulic ele -
vator technology that describe energy-efficient systems
now available are also presented in this issue. Property
owners and their consultants should become familiar
with and understand this technology so they can specify
this type of equipment for their new elevator installation
and modernization projects. This will ensure that they are
getting state-of-the-art, energy-efficient elevators in their
buildings, thereby doing their part to not only protect the
environment, but also provide a sustainable future for
all. These articles will help elevator equipment owners
better understand the important aspects of the equipment
that they are buying from our industry and putting into
service in the buildings.
Of the 6,852 readers of EW India, over 2,000 own and/
or operate buildings throughout India in which elevators
and escalators are being used by the public on a daily
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