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Camping Trade World – Issue 06

Inside issue six of Camping Trade World – THE B2B magazine for the camping, caravanning and RV industries around the world: • Scandinavian companies show power of teamwork • Inside the tent fabric tech arms race • A success in Leipzig: Touristik & Caravaning report • How to do business with the Australian market • Celebrating AL-KO's 90th anniversary • How LIONTRON could help boost your sales • Exclusive interview with Caravan Industry Association of Australia’s Stuart Lamont • We demystify SEO and teach you how to use it

Inside issue six of Camping Trade World – THE B2B magazine for the camping, caravanning and RV industries around the world:

• Scandinavian companies show power of teamwork
• Inside the tent fabric tech arms race
• A success in Leipzig: Touristik & Caravaning report
• How to do business with the Australian market
• Celebrating AL-KO's 90th anniversary
• How LIONTRON could help boost your sales
• Exclusive interview with Caravan Industry Association of Australia’s Stuart Lamont
• We demystify SEO and teach you how to use it

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EHCT <strong>–</strong> 10 YEARS THE DETAIL<br />

A decade of<br />

dedication<br />

Family-run UK motorhome dealer Erwin Hymer Centre Travelworld is<br />

celebrating a decade of working exclusively with the German leisure vehicle<br />

giant <strong>–</strong> it’s been “an incredible journey” and the best is yet to come.<br />

A<br />

■lot happened in the<br />

year 2012: Queen<br />

Elizabeth II of the<br />

United Kingdom celebrated<br />

her diamond jubilee, Spain<br />

won the UEFA European<br />

football championships, CERN<br />

discovered a particle with<br />

properties consistent with<br />

the Higgs boson. But for one<br />

British motorhome dealer, it<br />

was a year they’ll never forget<br />

for entirely different reasons.<br />

Travelworld, as it was then<br />

known, began working with<br />

German motorhome expert<br />

Hymer <strong>–</strong> a partnership that has<br />

since seen Travelworld rename<br />

itself as Erwin Hymer Centre<br />

Travelworld, become the only<br />

privately owned Erwin Hymer<br />

Centre in the world, and grow<br />

into a UK centre of excellence<br />

for this famous brand.<br />

So, how did it happen?<br />

Hymer had long been admired<br />

by the Edwards family, owners<br />

of Travelworld, but they could<br />

never work with the German<br />

brand due to a long-standing<br />

exclusive partnership it had<br />

with another UK dealer. Then<br />

in 2011, that partnership ended,<br />

and the team at Travelworld<br />

saw their chance to approach<br />

Hymer. Travelworld already<br />

had an excellent reputation in<br />

the motorhome market and had<br />

extensive experience in selling<br />

Photo: Erwin Hymer Centre Travelworld<br />

18 | www.campingtradeworld.com

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