Camping Trade World – Issue 06
Inside issue six of Camping Trade World – THE B2B magazine for the camping, caravanning and RV industries around the world: • Scandinavian companies show power of teamwork • Inside the tent fabric tech arms race • A success in Leipzig: Touristik & Caravaning report • How to do business with the Australian market • Celebrating AL-KO's 90th anniversary • How LIONTRON could help boost your sales • Exclusive interview with Caravan Industry Association of Australia’s Stuart Lamont • We demystify SEO and teach you how to use it
Inside issue six of Camping Trade World – THE B2B magazine for the camping, caravanning and RV industries around the world:
• Scandinavian companies show power of teamwork
• Inside the tent fabric tech arms race
• A success in Leipzig: Touristik & Caravaning report
• How to do business with the Australian market
• Celebrating AL-KO's 90th anniversary
• How LIONTRON could help boost your sales
• Exclusive interview with Caravan Industry Association of Australia’s Stuart Lamont
• We demystify SEO and teach you how to use it
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AL-KO COMPANY PROFILE<br />
▲ More than 3,800 employees work for the AL-KO Vehicle Technology Group at more than 40 sites around the world.<br />
““It is really incredible how the AL-KO Vehicle<br />
Technology Group has grown and developed...”<br />
HARALD HILLER, PRESIDENT AND CEO OF THE AL-KO VEHICLE TECHNOLOGY GROUP<br />
a time machine and show him<br />
these numbers.<br />
“It is really incredible<br />
how the AL-KO Vehicle<br />
Technology Group has grown<br />
and developed,” continues<br />
Harald. “The team has done<br />
an outstanding job. The focus<br />
on our customers, partners and<br />
employees, consistency through<br />
financial stability, a high level of<br />
in- novation and the philosophy<br />
of having everything to do with<br />
chassis and peripherals from a<br />
single source, are what made this<br />
possible. All of this will continue<br />
to define us in the future.<br />
“We are still on course<br />
for growth, which became<br />
particularly clear with the<br />
acquisition of Brink, our largest<br />
single acquisition for the DexKo<br />
Group worldwide to date. With<br />
the towbars, a completely new<br />
business area came to us, which<br />
is already served by over 900<br />
colleagues today and is expected<br />
to grow further.”<br />
1931 1961 1970 1983 1985<br />
Alois Kober laid<br />
the foundations for<br />
today’s AL-KO Vehicle<br />
Technology with a forge<br />
in Großkötz in Bavaria,<br />
Germany.<br />
38 | www.campingtradeworld.com<br />
The company founded<br />
its first ever foreign<br />
subsidiary company<br />
in the neighbouring<br />
European nation of<br />
Austria.<br />
Further subsidiaries<br />
were opened in the<br />
UK (Southam), France<br />
(Louhans) and also Italy<br />
(Vintl).<br />
AL-KO USA was<br />
established, closely<br />
followed by AL-KO<br />
International in<br />
Australia in 1986.<br />
The market launch of<br />
one of AL-KO’s most<br />
iconic products, the<br />
chassis AMC, which has<br />
become the base for<br />
many leisure vehicles<br />
over the years.