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Camping Trade World – Issue 06

Inside issue six of Camping Trade World – THE B2B magazine for the camping, caravanning and RV industries around the world: • Scandinavian companies show power of teamwork • Inside the tent fabric tech arms race • A success in Leipzig: Touristik & Caravaning report • How to do business with the Australian market • Celebrating AL-KO's 90th anniversary • How LIONTRON could help boost your sales • Exclusive interview with Caravan Industry Association of Australia’s Stuart Lamont • We demystify SEO and teach you how to use it

Inside issue six of Camping Trade World – THE B2B magazine for the camping, caravanning and RV industries around the world:

• Scandinavian companies show power of teamwork
• Inside the tent fabric tech arms race
• A success in Leipzig: Touristik & Caravaning report
• How to do business with the Australian market
• Celebrating AL-KO's 90th anniversary
• How LIONTRON could help boost your sales
• Exclusive interview with Caravan Industry Association of Australia’s Stuart Lamont
• We demystify SEO and teach you how to use it

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AL-KO COMPANY PROFILE<br />

▲ More than 3,800 employees work for the AL-KO Vehicle Technology Group at more than 40 sites around the world.<br />

““It is really incredible how the AL-KO Vehicle<br />

Technology Group has grown and developed...”<br />

HARALD HILLER, PRESIDENT AND CEO OF THE AL-KO VEHICLE TECHNOLOGY GROUP<br />

a time machine and show him<br />

these numbers.<br />

“It is really incredible<br />

how the AL-KO Vehicle<br />

Technology Group has grown<br />

and developed,” continues<br />

Harald. “The team has done<br />

an outstanding job. The focus<br />

on our customers, partners and<br />

employees, consistency through<br />

financial stability, a high level of<br />

in- novation and the philosophy<br />

of having everything to do with<br />

chassis and peripherals from a<br />

single source, are what made this<br />

possible. All of this will continue<br />

to define us in the future.<br />

“We are still on course<br />

for growth, which became<br />

particularly clear with the<br />

acquisition of Brink, our largest<br />

single acquisition for the DexKo<br />

Group worldwide to date. With<br />

the towbars, a completely new<br />

business area came to us, which<br />

is already served by over 900<br />

colleagues today and is expected<br />

to grow further.”<br />

1931 1961 1970 1983 1985<br />

Alois Kober laid<br />

the foundations for<br />

today’s AL-KO Vehicle<br />

Technology with a forge<br />

in Großkötz in Bavaria,<br />

Germany.<br />

38 | www.campingtradeworld.com<br />

The company founded<br />

its first ever foreign<br />

subsidiary company<br />

in the neighbouring<br />

European nation of<br />

Austria.<br />

Further subsidiaries<br />

were opened in the<br />

UK (Southam), France<br />

(Louhans) and also Italy<br />

(Vintl).<br />

AL-KO USA was<br />

established, closely<br />

followed by AL-KO<br />

International in<br />

Australia in 1986.<br />

The market launch of<br />

one of AL-KO’s most<br />

iconic products, the<br />

chassis AMC, which has<br />

become the base for<br />

many leisure vehicles<br />

over the years.

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