Camping Trade World – Issue 06

BECOME A BETTER BUSINESS SEO
results for people looking to hire
a campervan for a holiday. SEO
helps to ensure that your website
only appears in searches that are
relevant to your brand, improving
the quality of leads generated.
It can be tailored to be highly
specific to the products or services
you offer.
WHAT IS YOUR WEBSITE FOR?
Before getting into the nitty gritty
of SEO, consider the reasons
behind having a website for your
business in the first place. What
goals are you aiming to achieve
with this online presence? Is
it a brochure to advertise your
services? If so, SEO can be used
to boost awareness of your brand.
Is it a lead generation tool? SEO
can help your website generate
new, high quality leads. Is it an
online shop? If you are selling
products through an e-commerce
website, SEO can increase revenue
by generating online sales. Once
you know what you expect your
website to deliver, it will be easier
to create a strategy for optimising
your website.
ORGANIC OR PAID?
Organic SEO is the process of
optimising a website so it appears
in the organic search results when
a user types a relevant keyword
or query into the search bar.
Meanwhile, the results marked
as ads which generally appear
at the top of the page are paid
advertising, or pay per click (PPC)
results, which require a monetary
investment.
Many businesses invest in
both organic and paid SEO to
maximise the visibility of their
brand online. Paid advertising
is also a useful tool when you
are in the process of optimising
the site, as it can increase quality
traffic before the website begins
appearing in the organic results.
HOW DOES SEO WORK?
Imagine the internet as an everexpanding
library: filled with
billions of books, but with no
filing system to help you find what
you need. To make it easier for
internet users to find what they
are looking for online, Google uses
software called web crawlers to
explore the internet and discover
web pages – including the pages
on your website.
Crawlers browse these web
pages to learn about the content of
each website, gathering data that
is then relayed to Google’s servers.
This data is then organised and
indexed – which is like creating
a filing system for that growing
library of books.
Now, when a user types a
query into the search bar, Google
can automatically sort through
hundreds of billions of web pages
to find the most relevant and
useful result for that query. Just
like a librarian picking out the
perfect book.
By using technical, on-page,
and off-page SEO methods, it
is possible to tell Google what
your website is about and why it
should rank well in the SERPs.
That means that when the web
crawlers explore your site, they
will understand exactly what
your business offers and know
what kind of search queries or
keywords your website should
appear for.
SEO STAT-ATTACK
92.27%
Search engine market share
held by Google (YouTube,
Yahoo, Bing and Amazon
make up the next four places)
47%
Of consumers view 3-5
pieces of content by a
company before talking to
a salesperson.
75%
Of people never scroll
past the first page of
search engines.
70-80%
Of people ignore paid
search results, choosing to
only click on organic search
results.
▲ Search engines are the gateway between consumers and the content you want them to see.
40%
Of people search only on a
smartphone.
1,000%+
SEO drives this much more
traffic than organic social
media.
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