Camping Trade World – Issue 06

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AWNINGS SECTOR SPOTLIGHT Photo: Isabella SECTOR SPOTLIGHT Awnings With a rise in leisure vehicles comes a rise in add-ons that can help make them more comfortable to users, and nothing does that quite like an awning. Offering additional space to those with smaller campers, the humble awning has come a long way in a short amount of time. 48 | www.campingtradeworld.com
SECTOR SPOTLIGHT AWNINGS T ■he humble awning probably doesn’t get the credit it deserves – both among end users and also among the industry as a whole. This simple concept is a fantastic way for campers to expand the space they have available to them in a more affordable and versatile way. Think about it – what would a caravan be without an awning to allow users to sit out in the fresh air, whatever the weather? What would a motorhome be without an awning for the kids and the pets to sleep and play in? The more you think about it, the more important the awning becomes to the average camper. But awnings are far more than a simple canvas canopy these days, they are a whole market in their own right, and have seen continued development, innovation and new ideas like any other facet of the camping industry. In short, there are three general types of awning: the full awning, the porch awning and the canopy awning. The canopy awning, as the name suggests, is a simple canopy that can usually be expanded and retracted within a built-in rail on the side of a caravan, motorhome or campervan. It offers simple shade and basic weather protection from light showers and its advantages are that it is attached to the side of your unit for ease of transport and also that it is incredibly easy to set-up. Disadvantages are that it doesn’t offer full shelter and cannot realistically offer any additional berths to a camping set-up. Some of the biggest names in this sector of the industry are Dometic and Fiamma, both of whom supply their awnings on an OEM basis to manufacturers of camping vehicles so they can include them in added features. A porch awning is where things start to get interesting. Again, the clue is in the name, this awning helps to create a porch area for your unit. It doesn’t normally cover the entire length or width of the camping vehicle and is not normally used as a sleeping berth but it can offer additional living or dining space, of just better shelter from bad weather if you still want to remain outdoors. The full awning is a much more significant set-up that can allow you to vastly increase the size of your camping vehicle. These awnings have come on leaps and bounds in recent years with smart technological innovations such as breathable and waterproof fabrics, inflatable poles for quick erection, and even removable panels to change their use throughout the day. In many cases, these smart awnings are more like tents that you simply attach to a caravan, motorhome or caravan and as such have some of their features including dark bedrooms and Global interest in Google search term ‘awning’ in the last year changeable layouts. Much of the technical innovation seen in the tent camping market has made its way across to awnings, and many awning-specific experts such as Danish firm Isabella have created their own smart features such as fold-away kitchens. Within the category of full awnings you will find tent-style awnings and also more traditional flat-fronted awnings that have not changed much in terms of looks for many years. Both of these remain popular with the tent-style awnings gaining more traction in the campervan market, whereas traditional designed awnings more in the world of caravans. Some companies have gone one further to create whole new categories of awning – a great example is the Dometic Hub, a square tent/awning hybrid that can be attached to virtually any kind of camper and is billed as an inflatable activity shelter. Awnings are often used in camping in connection with other outdoor activities as they give additional space for campers to store large items such as bicycles or canoes. They also offer a place for people to store wet or muddy items that they may not want to bring inside of their camping vehicles. Awnings are an important and fast-moving part of the camping industry and one with much more potential than you might imagine upon first glance. THE STATISTICS 45 Different countries sell awnings by Danish brand Isabella 100+ Patents registered by Italian awning producer Fiamma 10 The number of years since Vango introduced AirBeam technology used in its awnings 10 Minutes to erect the OLPRO Cubo inflatable campervan awning 7,000sqm Size of Isabella’s awning production facility in Lubawa, Poland 100 75 Top five countries with highest Google search interest for the term ‘awning’ in 2021 50 25 Australia United Kingdom New Zealand 20 DEC 2020 11 APR 2021 1 AUG 2021 21 NOV 2021 Malaysia Ireland www.campingtradeworld.com | 49
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Page 5 and 6: CONTENTS 16 22 26 48 58 BASECAMP 06
Page 7 and 8: BASE CAMP grow and I wanted to make
Page 9 and 10: BASE CAMP MOVERS AND SHAKERS The wh
Page 11 and 12: BASE CAMP CRUEL COVID BLOW FOR CMT
Page 13 and 14: AROUND THE WORLD 03 FINLAND The mar
Page 16 and 17: GERMAN STUDY THE DETAIL Study shows
Page 18 and 19: EHCT - 10 YEARS THE DETAIL A decade
Page 20 and 21: SOG ANNIVERSARY THE DETAIL Scandina
Page 22 and 23: TENT TECH ARMS RACE THE DETAIL Phot
Page 24 and 25: TOURISTIK & CARAVANING THE DETAIL P
Page 26 and 27: AUSTRALIA DOING BUSINESS WITH... DO
Page 28 and 29: AUSTRALIA DOING BUSINESS WITH... Ph
Page 30 and 31: AUSTRALIA DOING BUSINESS WITH... A
Page 32 and 33: SUPERSPRINGS INTERNATIONAL COMPANY
Page 34 and 35: e-RV WINNEBAGO Photos © Winnebago
Page 36 and 37: AL-KO COMPANY PROFILE The growth of
Page 38 and 39: AL-KO COMPANY PROFILE ▲ More than
Page 40 and 41: GROW YOUR BUSINESS Grow your busine
Page 42 and 43: LIONTRON COMPANY PROFILE Give your
Page 44 and 45: STUART LAMONT INDUSTRY VIEWS Stuart
Page 46 and 47: STUART LAMONT INDUSTRY VIEWS ▲ Ca
Page 50 and 51: AWNINGS SECTOR SPOTLIGHT Photo: Out
Page 52 and 53: AWNINGS SECTOR SPOTLIGHT BUSINESS C
Page 54 and 55: SEO BECOME A BETTER BUSINESS BECOME
Page 56 and 57: SEO BECOME A BETTER BUSINESS quick
Page 58 and 59: MAKING CONTACT PRIMUS FIRESTICK Swe
Page 60 and 61: MAKING CONTACT MERCEDES-BENZ EVITO
Page 62 and 63: MAKING CONTACT SAWIKO TRIGO-VAN CAR
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Camping Trade World – Issue 06

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