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Camping Trade World – Issue 06

Inside issue six of Camping Trade World – THE B2B magazine for the camping, caravanning and RV industries around the world: • Scandinavian companies show power of teamwork • Inside the tent fabric tech arms race • A success in Leipzig: Touristik & Caravaning report • How to do business with the Australian market • Celebrating AL-KO's 90th anniversary • How LIONTRON could help boost your sales • Exclusive interview with Caravan Industry Association of Australia’s Stuart Lamont • We demystify SEO and teach you how to use it

Inside issue six of Camping Trade World – THE B2B magazine for the camping, caravanning and RV industries around the world:

• Scandinavian companies show power of teamwork
• Inside the tent fabric tech arms race
• A success in Leipzig: Touristik & Caravaning report
• How to do business with the Australian market
• Celebrating AL-KO's 90th anniversary
• How LIONTRON could help boost your sales
• Exclusive interview with Caravan Industry Association of Australia’s Stuart Lamont
• We demystify SEO and teach you how to use it

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BASE CAMP<br />

GERMAN MUSCLE<br />

■n Europe, Germany is king in<br />

the leisure vehicle industry, we<br />

I<br />

all know that. But the true power<br />

of the industry in the country and the<br />

importance to its economy have never<br />

been understood in as much detail as<br />

they are now thanks to one of the most<br />

comprehensive studies ever undertaken<br />

on the subject by the German Institute of<br />

Economic Research for Tourism (dwif ).<br />

The headline finding of the study was<br />

that the leisure vehicle tourism market<br />

has been vital to the German economy<br />

over the last two years, bringing an<br />

estimated €14.1 billion in turnover. This<br />

was achieved despite the initial tourism<br />

standstill at the start of the pandemic.<br />

German motor caravan pitches recorded<br />

an impressive 10 million overnight stays<br />

in 2020 <strong>–</strong> an increase of more than 50<br />

per cent for this kind of stay in the total<br />

number of overnight stays in Germany.<br />

To get a better picture of the impact the<br />

caravanning industry has had in Germany,<br />

the dwif analysed things at a district and<br />

regional level with regard to demand for<br />

pitches. Top of the tree with the highest<br />

turnover was Moselle and Saar (€23.2<br />

million), followed by the Baltic Sea (€16.1<br />

million), then the Lower Rhine (€14.4<br />

million), the Lüneburg Heath (€12.9<br />

million) and finally the central Black<br />

Forest (€11.7 million).<br />

As well as revenue, the study examined<br />

the areas where motor caravan overnight<br />

stays were the highest proportionally in<br />

the total number of overnight tourist<br />

stays. The leaders here were Lower Elbe<br />

Lower Weser (23.4 per cent), Hassberge<br />

(22.6 per cent), Middle Weser (18.0 per<br />

cent), Franconian Lake District (16.2 per<br />

cent), Werra-Meißner Land (14.9 per<br />

cent), Franconian Wine Country (13.1<br />

per cent), and Moselle/Saar (13.0 per<br />

cent). Read more on pages 16-17.<br />

MOVIN’ ON AT MERCEDES<br />

It’s been a big couple of months<br />

for Mercedes-Benz in the<br />

world of motorhomes. Back at<br />

the end of December, it was<br />

announced that the majority<br />

of its Sprinter vehicles would<br />

soon benefit from AL-KO<br />

Vehicle Technology’s HY4<br />

levelling support system. The<br />

hugely popular system, which<br />

is already the base for a large<br />

number of motorhomes around<br />

the world has been expanded<br />

with six new variants designed<br />

to make the Mercedes-Benz<br />

Sprinter a motorhome base<br />

vehicle that can work perfectly<br />

with it. There will be two and<br />

three-axle AMC and SLC<br />

▲ The Sortimo eCamper shows Mercedes’ potential in EV RVs.<br />

chassis, MB original frames as<br />

well as vans and AL-KO has<br />

also adapted the control system<br />

for the electronics to the safety<br />

device guidelines required<br />

by Mercedes-Benz, meaning<br />

that the HY4 has become the<br />

first hydraulic support system<br />

on the market to receive a<br />

Photo: Mercedes-Benz/Sortimo<br />

compatibility certificate from<br />

Mercedes-Benz.<br />

As if that wasn’t enough<br />

good news for the German<br />

automotive giant, it has also<br />

revealed big plans for electrifying<br />

the motorhome industry<br />

with its EQV <strong>–</strong> the batteryelectric<br />

driven counterpart to<br />

the V-Class mid-sized van.<br />

This van has already helped<br />

renowned converters such as<br />

Swiss company Sortimo Walter<br />

Rüegg to create a market-ready<br />

eCamper campervan. Sortimo’s<br />

conversion is modular and<br />

features options such as pop-up<br />

roof with roof bed, multifunction<br />

box with bed and kitchen unit.<br />

One of the standout features in<br />

the lightweight construction,<br />

which offers considerable<br />

advantages for an electric vehicle<br />

<strong>–</strong> every kilogram saved means<br />

greater range. Solar panels can be<br />

added to the Sortimo eCamper<br />

to help increase self-sufficiency<br />

as they charge both the starter<br />

battery and the auxiliary battery.<br />

08 | www.campingtradeworld.com

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