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Camping Trade World – Issue 06

Inside issue six of Camping Trade World – THE B2B magazine for the camping, caravanning and RV industries around the world: • Scandinavian companies show power of teamwork • Inside the tent fabric tech arms race • A success in Leipzig: Touristik & Caravaning report • How to do business with the Australian market • Celebrating AL-KO's 90th anniversary • How LIONTRON could help boost your sales • Exclusive interview with Caravan Industry Association of Australia’s Stuart Lamont • We demystify SEO and teach you how to use it

Inside issue six of Camping Trade World – THE B2B magazine for the camping, caravanning and RV industries around the world:

• Scandinavian companies show power of teamwork
• Inside the tent fabric tech arms race
• A success in Leipzig: Touristik & Caravaning report
• How to do business with the Australian market
• Celebrating AL-KO's 90th anniversary
• How LIONTRON could help boost your sales
• Exclusive interview with Caravan Industry Association of Australia’s Stuart Lamont
• We demystify SEO and teach you how to use it

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AUSTRALIA DOING BUSINESS WITH...<br />

Photo: Oztent<br />

ECONOMY IN FOCUS<br />

Australia is a highly<br />

developed economy that<br />

is estimated to be among<br />

the 12 largest in the world<br />

by GDP. The country<br />

has told a story of long<br />

and steady growth and<br />

prosperity <strong>–</strong> it actually set a<br />

record for the longest run of<br />

uninterrupted GDP growth<br />

in the developed world in<br />

March 2017, recording 103<br />

consecutive quarters of<br />

growth. Despite its historic<br />

links with western Europe<br />

and its ‘western’ culture,<br />

the country is heavily<br />

dependent financially on<br />

the countries closet to it in<br />

Asia and South East Asia,<br />

as well as close neighbour<br />

New Zealand. China is one<br />

of its largest import and<br />

export partners, and there<br />

are many Chinese migrants<br />

living in Australia.<br />

In terms of market<br />

sectors, Australia still has<br />

a significant industry in<br />

mining, with gold, copper<br />

and iron ore the main<br />

exports. Its manufacturing<br />

industry has been in decline<br />

since the 1960s, which many<br />

companies moving such<br />

facilities out of Australia and<br />

into nearby Asian countries<br />

with cheaper labour.<br />

Agriculture also plays a<br />

reasonably siginificant role<br />

in the Australian economy.<br />

The service industry<br />

is among the largest in<br />

Australia with finance,<br />

media and tourism all<br />

being formidable players<br />

towards the country’s overall<br />

prosperity.<br />

WHO’S WHO<br />

Australia has a good pedigree of leisure vehicle manufacturing <strong>–</strong> the camping and caravanning industry here<br />

has outlasted and outperformed other automotive industries in the country. Perhaps the most iconic export<br />

is Jayco, now part of the huge Thor Industries group <strong>–</strong> but there are many other makers of differing shapes<br />

and sizes. Tents and awnings are also made here in good numbers, however Australian brands in these market<br />

segments don’t have quite as much success when it comes to export <strong>–</strong> maybe your company could be the one to<br />

help change that?<br />

KEA MOTORHOMES<br />

Made by the Action Manufacturing Group, which makes motorhomes for popular<br />

Australian and New Zealand motorhome hire brands Britz and Maui, KEA is the sales<br />

brand for this group. Built on a wide range of vehicle chassis including Volkswagen,<br />

Mercedes and Toyota, KEA has been around for more than 30 years and prides itself on<br />

the best technology, innovation and customer comforts.<br />

www.keamotorhomes.com<br />

TALVOR<br />

Owned by Australian tourism company Apollo, TALVOR manufactures a range of<br />

motorhomes and campervans in both Australia and New Zealand, both for rentals and<br />

for permanent sales. It has been in the business since 1985, and manufacturing since<br />

2005 and it claims its models are specifically designed to handle the unique weather and<br />

road conditions of Australia and New Zealand.<br />

www.talvor.com<br />

JAYCO<br />

One of the most iconic names in Australian caravanning and RVing is Jayco. The<br />

company has been around for more than 45 years and still designs and manufactures its<br />

products in Dandenong South in Victoria. It supplies a network of more than 150 dealers<br />

and service agents and is known for its high standards of technical expertise, safety and<br />

build quality. In 2016, it was acquired by American giant Thor Industries.<br />

www.jayco.com.au<br />

28 | www.campingtradeworld.com

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