Camping Trade World – Issue 06
Inside issue six of Camping Trade World – THE B2B magazine for the camping, caravanning and RV industries around the world: • Scandinavian companies show power of teamwork • Inside the tent fabric tech arms race • A success in Leipzig: Touristik & Caravaning report • How to do business with the Australian market • Celebrating AL-KO's 90th anniversary • How LIONTRON could help boost your sales • Exclusive interview with Caravan Industry Association of Australia’s Stuart Lamont • We demystify SEO and teach you how to use it
Inside issue six of Camping Trade World – THE B2B magazine for the camping, caravanning and RV industries around the world:
• Scandinavian companies show power of teamwork
• Inside the tent fabric tech arms race
• A success in Leipzig: Touristik & Caravaning report
• How to do business with the Australian market
• Celebrating AL-KO's 90th anniversary
• How LIONTRON could help boost your sales
• Exclusive interview with Caravan Industry Association of Australia’s Stuart Lamont
• We demystify SEO and teach you how to use it
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AUSTRALIA DOING BUSINESS WITH...<br />
Photo: Oztent<br />
ECONOMY IN FOCUS<br />
Australia is a highly<br />
developed economy that<br />
is estimated to be among<br />
the 12 largest in the world<br />
by GDP. The country<br />
has told a story of long<br />
and steady growth and<br />
prosperity <strong>–</strong> it actually set a<br />
record for the longest run of<br />
uninterrupted GDP growth<br />
in the developed world in<br />
March 2017, recording 103<br />
consecutive quarters of<br />
growth. Despite its historic<br />
links with western Europe<br />
and its ‘western’ culture,<br />
the country is heavily<br />
dependent financially on<br />
the countries closet to it in<br />
Asia and South East Asia,<br />
as well as close neighbour<br />
New Zealand. China is one<br />
of its largest import and<br />
export partners, and there<br />
are many Chinese migrants<br />
living in Australia.<br />
In terms of market<br />
sectors, Australia still has<br />
a significant industry in<br />
mining, with gold, copper<br />
and iron ore the main<br />
exports. Its manufacturing<br />
industry has been in decline<br />
since the 1960s, which many<br />
companies moving such<br />
facilities out of Australia and<br />
into nearby Asian countries<br />
with cheaper labour.<br />
Agriculture also plays a<br />
reasonably siginificant role<br />
in the Australian economy.<br />
The service industry<br />
is among the largest in<br />
Australia with finance,<br />
media and tourism all<br />
being formidable players<br />
towards the country’s overall<br />
prosperity.<br />
WHO’S WHO<br />
Australia has a good pedigree of leisure vehicle manufacturing <strong>–</strong> the camping and caravanning industry here<br />
has outlasted and outperformed other automotive industries in the country. Perhaps the most iconic export<br />
is Jayco, now part of the huge Thor Industries group <strong>–</strong> but there are many other makers of differing shapes<br />
and sizes. Tents and awnings are also made here in good numbers, however Australian brands in these market<br />
segments don’t have quite as much success when it comes to export <strong>–</strong> maybe your company could be the one to<br />
help change that?<br />
KEA MOTORHOMES<br />
Made by the Action Manufacturing Group, which makes motorhomes for popular<br />
Australian and New Zealand motorhome hire brands Britz and Maui, KEA is the sales<br />
brand for this group. Built on a wide range of vehicle chassis including Volkswagen,<br />
Mercedes and Toyota, KEA has been around for more than 30 years and prides itself on<br />
the best technology, innovation and customer comforts.<br />
www.keamotorhomes.com<br />
TALVOR<br />
Owned by Australian tourism company Apollo, TALVOR manufactures a range of<br />
motorhomes and campervans in both Australia and New Zealand, both for rentals and<br />
for permanent sales. It has been in the business since 1985, and manufacturing since<br />
2005 and it claims its models are specifically designed to handle the unique weather and<br />
road conditions of Australia and New Zealand.<br />
www.talvor.com<br />
JAYCO<br />
One of the most iconic names in Australian caravanning and RVing is Jayco. The<br />
company has been around for more than 45 years and still designs and manufactures its<br />
products in Dandenong South in Victoria. It supplies a network of more than 150 dealers<br />
and service agents and is known for its high standards of technical expertise, safety and<br />
build quality. In 2016, it was acquired by American giant Thor Industries.<br />
www.jayco.com.au<br />
28 | www.campingtradeworld.com