Camping Trade World – Issue 06

COMPANY PROFILE SUPERSPRINGS INTERNATIONAL
THE 2022 GAME PLAN
▲ Expect to see a lot more of SuperSprings International’s videobased
booth at an exhibition near you soon.
THE METHOD
Naturally, a good marketing
plan has a combination of
elements – you really can’t
leave any stone unturned. Sure,
some aspects will deliver better
or faster results than others,
but when they are part of a
network of communication
across many channels, they do
their best work. Having said
that, one clear strategy that
has performed very well for
SSI is video. If you missed the
article in issue five of Camping
Trade World, head back to the
website and check it out now,
because SSI’s strategy when it
comes to this powerful media
was discussed in detail.
Tom says: “We’ll keep saying
it… video is king! It really is
the key to unlock everything.
Stills, social media, print and
digital ads, web campaigns,
you name it; it’s all possible
with high-quality video as the
bedrock.”
Whether its instructional
videos explaining the products
and how to use them or choose
the right one, inspirational
videos about the amazing
adventures people have had
in RVs using SSI products, or
behind-the-scenes discussions
with the people who build
RVs, SSI has a wealth of
video content that it keeps
building on to further emphasis
the strengths of its brand.
Throughout 2021 and into the
year to come, the company is
utilising this content heavily
to make its presence at shows,
exhibitions and conventions
stand out too. It recently
revealed a new booth design at
the Meyer Distributing Show
that really caught the attention
of attendees and other
exhibitors alike.
Tom explains: “From the
beginning of building our
marketing strategy, we knew
we wanted to place time and
energy on video production
that we could then use in all
efforts. Having put that much
focus on visual content, we
were able to translate that into
our newest investment. The
booth is a modular design that
allows us to build a 10x10’,
10x20’ (pictured) and a 20x20’
booth. They all feature a large
video wall and lit imagery on
all walls.”
So, what of the year that is to come? After enjoying
phenomenal success for its Sumo Springs product, SSI is
planning to slightly shift the focus with its marketing and
promote its namesake product: SuperSprings.
Tom explains: “SuperSprings are a simple, bolt-on, steel
helper spring that eliminates rear-end sag and stabilizes sway
& body roll. Built in the USA from high-grade shot peened
steel, this suspension solution allows you to add everything
including the kitchen sink, without sacrificing your ride quality.
It’s a really impressive solution, especially for heavy RVs.
“The SuperSpring design includes a patented roller shackle
on each end that allows for self-adjustment as weight is
changed. This is particularly helpful as you add water or gear
to your RV.”
With that clear focus in mind, SSI will be pushing
SuperSprings and its other products in the same way it has
for several years now – with solid marketing investment, with
smart ideas that tell stories, and with modern, engaging
content like its excellent video range.
“Our plan is to become the best-known suspension brand
in the world; to be a household name,” concludes Tom.
“We believe part of that comes from these types of early
and heavy investments in marketing.”
SUPERSPRINGS INTERNATIONAL
E: tom@supersprings.com
W: www.superspringsinternational.com
Visit SuperSprings on Youtube at
W: www.youtube.com/c/SuperSpringsInternational
www.campingtradeworld.com | 33