Camping Trade World – Issue 06

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TOURISTIK & CARAVANING THE DETAIL Positive mood at Leipzig show Despite going ahead under more stringent restrictions than have been seen for much of 2021, the Touristik & Caravaning show in Leipzig, Germany produced a positive result for visitors and exhibitors alike. T ■he health of the German camping and caravanning industry was once again in the spotlight at the third ever Touristik & Caravaning (TC) exhibition in the eastern German city of Leipzig. The TC show is organised by the same team as the CMT show in Stuttgart and attracted an estimated 30,000 visitors over its five-day duration. It was also one of the first German events to go ahead with the country’s 2G rule, which means that only people who are fully vaccinated against COVID-19 or have recently recovered from it may attend. Visitors were also obliged to wear facemasks throughout the show halls. Despite these restrictions, the show was deemed a success by organisers and attendees alike, and despite the fact that it is largely considered a consumer event, it was also well attended by people within the camping and leisure vehicle industry too. Several events, including summits, discussions and seminars were put on for trade visitors with speakers from the Saxon Tourist Marketing Association, Saxon Tourist Association and the Mountain Bike Tourism Coordination Center offering advice. Roland Bleinroth, president of the event’s organiser Messe Stuttgart, said: “Touristik & Caravaning proved once again this year how important holidays and travel are. Especially in these difficult times, people are yearning for freedom and adventure. With TC, we were able to offer the industry a platform and bring supply and demand together. It was shown once again that real experience and personal discussions are irreplaceable. I would like to thank all the participants and the colleagues at Messe Leipzig for the successful implementation of the event.” As well as receiving positive feedback from visitors who were desperate to plan future holidays, the show was also hugely successful for those companies and brands who decided to exhibit <strong>–</strong> there were 370 in all, and nearly all of them reported success from a doing business point of view. Markus Freitag, head of sales and marketing at Concorde Reisemobile, commented: “After a one-year absence it was good 24 | www.campingtradeworld.com
THE DETAIL TOURISTIK & CARAVANING All photos © of Landemesse Stuttgart GmbH SHOW STATS 370 Exhibitors 30,000 Visitors 1/3rd Of visitors travelled more than 100km to attend to be back at the trade fair in Leipzig. The number of visitors was lower than before the pandemic, but those persons present showed a great deal of interest and sales were well above the figure in 2019.” Meanwhile, Torsten Schwengber, managing director of the camper manufacturer TS Buscamp, added: “The cooperation with the organisers was superb. Of course, the influx of visitors was slightly reduced due to the current circumstances, but we held some interesting conversations and were able to generate business after the event. The hygiene concept functioned very well and was absolutely transparent and enforceable for us as an exhibitor. This is also certainly encouraging me to plan our return to Touristik & Caravaning in Leipzig next year. I can highly recommend the trade fair.” The show wasn’t just about leisure vehicles though. It had a strong presence from tent brands as well as accessories for camping too. Companies from these sectors enjoyed an equally profitable show <strong>–</strong> Camp Nation managing director, Dirk Langenfeld, said: “I was positively surprised by the outcome of the trade fair. Although there were naturally fewer visitors, those people who came to the event were definitely interested in making purchases. This means that we were able to devote more time to customers and conduct intensive purchase discussions. We recorded a particularly great interest in caravan awnings.” The 2022 edition of the TC show in Leipzig will take place at the same Messe Leipzig venue from 16 to 20 November. To learn more, visit www.tc-messe.de 96% Said they would recommend the show to a friend 80% Of visitors said their main interest was caravanning www.campingtradeworld.com | 25
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Page 5 and 6: CONTENTS 16 22 26 48 58 BASECAMP 06
Page 7 and 8: BASE CAMP grow and I wanted to make
Page 9 and 10: BASE CAMP MOVERS AND SHAKERS The wh
Page 11 and 12: BASE CAMP CRUEL COVID BLOW FOR CMT
Page 13 and 14: AROUND THE WORLD 03 FINLAND The mar
Page 16 and 17: GERMAN STUDY THE DETAIL Study shows
Page 18 and 19: EHCT - 10 YEARS THE DETAIL A decade
Page 20 and 21: SOG ANNIVERSARY THE DETAIL Scandina
Page 22 and 23: TENT TECH ARMS RACE THE DETAIL Phot
Page 26 and 27: AUSTRALIA DOING BUSINESS WITH... DO
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Page 30 and 31: AUSTRALIA DOING BUSINESS WITH... A
Page 32 and 33: SUPERSPRINGS INTERNATIONAL COMPANY
Page 34 and 35: e-RV WINNEBAGO Photos © Winnebago
Page 36 and 37: AL-KO COMPANY PROFILE The growth of
Page 38 and 39: AL-KO COMPANY PROFILE ▲ More than
Page 40 and 41: GROW YOUR BUSINESS Grow your busine
Page 42 and 43: LIONTRON COMPANY PROFILE Give your
Page 44 and 45: STUART LAMONT INDUSTRY VIEWS Stuart
Page 46 and 47: STUART LAMONT INDUSTRY VIEWS ▲ Ca
Page 48 and 49: AWNINGS SECTOR SPOTLIGHT Photo: Isa
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Page 52 and 53: AWNINGS SECTOR SPOTLIGHT BUSINESS C
Page 54 and 55: SEO BECOME A BETTER BUSINESS BECOME
Page 56 and 57: SEO BECOME A BETTER BUSINESS quick
Page 58 and 59: MAKING CONTACT PRIMUS FIRESTICK Swe
Page 60 and 61: MAKING CONTACT MERCEDES-BENZ EVITO
Page 62 and 63: MAKING CONTACT SAWIKO TRIGO-VAN CAR
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Camping Trade World – Issue 06

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