Pharma Türkiye October 2022

With an interdisciplinary approach, all institutions and
organizations on the way to become a brand, whether
they are family companies or not; In our globalizing and
digitalizing world, they have to use the experience of the
past and the knowledge of today in order to keep their
brands alive and strengthen them and carry them to the
future!
The Branding from the Past to the Future Program,
prepared with the contributions of the Centennial
Brands Association and the Bahçeşehir University
Branding Center (BBI), offers young people; It presents
the brand knowledge and experiences accumulated by
the member brands under the umbrella of the Century
Brands Association, supported by the contributions of
academics! (Many thanks to Mrs. Macka Tralev.)
Within the scope of this program; It is stated that the
importance of being an entrepreneur who is open to
innovation and having a good command of technology
has increased, and the key strategies of marketing
and brand management are reflected to the “Young
Generations” with the business cultures and values ​of
century-old brands. Especially the younger generations
of family companies, which attach importance to
institutionalization on the way to become a 100-
year brand, know that they have to act by combining
knowledge with experience. With such programs, it is
aimed to ensure that the participating young people
are inspired by the knowledge and experiences of wellestablished
brands.
I think it will help you in addition, by examining the
experiences of well-established brands from different
sectors on “Family Businesses and 100 Years Brand
Strategies”; in addition to our work on Family Companies
and the preparation of the Family Constitution, which we
have done within the body of Turkey Reputation Academy,
especially Yılbak Ticaret A.Ş. and as Eko Academy, we
offer solutions for corporate problems specific to the
pharmaceutical industry and Development Agencies
such as MEVKA + ORAN and Exporters’ Associations
such as İMMİB + EİB / within the scope of Ur-Ge Projects
KRC Management Consulting Ltd. Sti. The ‘Family or
Partnership Constitution’ presentations we have made.
You can always find my articles on these topics on the
internet.
Dear Friends; You know better than I do that very famous
brands are smashed for nothing, for reasons that do not
fill the core of figs. So check out the photo! But when
you’re in it, you can’t see the whole picture. However, you
can get outside support!
For a happier future, we wish our 100-year-old brands to
always increase...
Bu tür programlarla katılımcı gençlerin, köklü markaların
bilgi birikimleri ve deneyimlerinden ilham almalarını
sağlamak hedeflenmekte…
Ayrıca “Aile Şirketleri ve 100 Yıllık Marka Stratejileri”
konusunda farklı sektörlerden köklü markaların
deneyimlerini inceleyerek; Türkiye İtibar Akademisi
bünyesinde yaptığımız, Aile Şirketleri ve Aile Anayasası’nın
hazırlanması konusundaki çalışmalarımızın yanında,
özellikle Yılbak Ticaret A.Ş. ve Eko Akademi olarak
ilaç sektörüne özgü kurumsal sorunlarla ilgili özel
sunduğumuz çözüm önerilerimiz ile MEVKA + ORAN gibi
Kalkınma Ajansları ve İMMİB + EİB gibi İhracatçı Birlikleri
/ Ur-Ge Projeleri kapsamında KRC Yönetim Danışmanlık
Ltd. Şti. olarak gerçekleştirdiğimiz ‘Aile veya Ortaklık
Anayasası’ sunumları da sizlere yardımcı olacaktır
diye düşünüyorum. Bu konulardaki makalelerimi de
internetten her zaman bulabilirsiniz.
Sevgili Dostlarım; çok ünlü markaların, incir çekirdeğini
doldurmayacak nedenlerle, bir hiç uğruna, olmadık
bir anda darmadağın olduğunu, siz benden daha iyi
biliyorsunuz. Onun için fotoğrafa dışarıdan bakın! Ama siz,
içinde olduğunuzda, fotoğrafın tamamını göremezsiniz.
Ancak, dışarıdan destek alabilirsiniz!
Daha mutlu bir gelecek için, 100 yıllık markalarımızın her
zaman artması dileğiyle...
Sevgi ve saygılarımla,
Ali Rıza DEĞER
26 Pharma
Love and respect,
Ali Rıza DEĞER