QHA_April_Digital

ACCOMMODATION UPDATE
with Judy Hill
DATE FOR YOUR DIARY
QHA REVIEW | 46
Last year, the annual Hotel Market & Economic
Outlook (HM&EO) event attracted over 100 delegates
who welcomed not only the opportunity to catch up
with industry colleagues but also to hear first-hand
from industry presenters after a two-year hiatus due to
Covid.
This year, the event is taking a slightly different format
as it will be held in both Brisbane and the Gold Coast.
The Brisbane event is confirmed for Tuesday 18 April
at Hotel X in Fortitude Valley where a light breakfast will
be available from 7am to 8am. The Gold Coast event
is confirmed for Thursday 20 April at Rydges Gold
Coast Airport Hotel with the same timings for the event
to conclude at 10am. A HM&EO event will also be
held in Cairns later this year with a date to be released
soon.
The first session at both events commences with
Paul Hammond, Business Development Manager at
STR, who will present on the current state of play in
Queensland, and the other states and territories.
The next session at both events will star Adele
Labine-Romain, Australian Tourism Sector Leader and
Partner, Deloitte Access Economics, who will share
her deep understanding of the tourism landscape and
experience in strategy and policy development.
Passionate about the potential for tourism to create
stronger economies and better lives, Adele has
supported the development of state, territory and
destination tourism strategies, delivered the national
regional tourism satellite account model and undertook
a year-long study on how to encourage visitor regional
dispersal. Adele has been a member of the Tourism
Research Advisory Board, the Tourism Forecasting
Reference Panel and other industry panels and
committees while contributing to the development
of a number of tourism employment plans and other
government and industry studies.
As part of the impending amalgamation between
Tourism Accommodation Australia (TAA) and the
Accommodation Association of Australia (AAoA), the
newly-appointed interim CEO of the Accommodation
Association Michael Johnson, will also provide us with
an update of the merger which is due to be finalised
mid-year.
The cruising industry has also returned bigger than
ever. Peter Keyte, Chief Operating Officer Port of
Brisbane Pty Ltd will present at the Brisbane event and
discuss the plans to build a second cruise terminal and
the current state of play for the cruise industry.
As we are now in 2023, the 2032 Olympics are
becoming a front of mind discussion each day in
everyone’s workplace. This being the case, Kerry
Petersen, Executive General Manager for the
Brisbane Organising Committee for the 2032 Olympic
and Paralympic Games will update the audience
accordingly.
Aviation like many other sectors is a vital ingredient
that makes up our industry, so a key executive
member of the management team will be present at
the Gold Coast event from Gold Coast Airport.
I encourage you to mark these dates in your diary and
attend some of the annual events. The HM&EO event
aims to provide you with an insight into trends and
the market dynamics that will assist you in preparing
your hotels’ budgets and forecasts. You will also
receive the latest market intelligence, analysis and
performance outlook. Interest rates and the Australian
Dollar forecasts, together with the broader global and
domestic economies will also be discussed with an
emphasis on Brisbane, Gold Coast, Sunshine Coast
and Queensland.This event is specifically targeted
at accommodation properties and is guaranteed
to provoke thoughts and ideas with the intention
of improving your hotels’ performance, so it is best
attended by middle and senior management of the
hotel and hospitality industry.
For further information contact Judy Hill
Accommodation Division Manager by emailing jhill@
qha.org.au or calling 0403 399 260.