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PUBLISHER’S NOTES continued<br />
group was the only way that this<br />
transition could work for me<br />
personally. This also helps me<br />
to bring back Eatdrink, albeit<br />
in a new way, and continue a<br />
tradition that I’m proud to be<br />
associated with.<br />
While assembling the Eatdrink<br />
covers gathered on the page<br />
opposite, I can look back fondly<br />
to each and every one with<br />
specific memories attached.<br />
Some are associated with special<br />
people, some with certain<br />
stories and writers, and many<br />
harken back to businesses that<br />
I was pleased to help celebrate.<br />
Each issue brought a sense of<br />
satisfaction that I look forward<br />
to feeling with <strong>Lifestyle</strong>. Every<br />
issue needs to justify itself on<br />
its own merits at that specific<br />
time, but also contribute to an<br />
ongoing long term relationship<br />
with readers and with<br />
advertisers. I will not take either<br />
of those groups for granted while<br />
we make this transition, and I<br />
look forward to feeling a similar<br />
pride with every publication of<br />
<strong>Lifestyle</strong> that I am involved with.<br />
I launched Eatdrink in 2007<br />
with the naive thought that<br />
“I” can do this by finding the<br />
freelancers “I” would need to<br />
bring this idea of a local food<br />
and drink magazine to life. “I”<br />
quickly learned that a truly team<br />
effort was the only way to pull<br />
this off.<br />
I’m so grateful to the many<br />
people who were part of the<br />
Eatdrink group over the years,<br />
some for a season, some for a<br />
year or two, and some for more<br />
than a decade. I couldn’t have<br />
done much without you.<br />
I had worked in the publishing<br />
industry long enough to know<br />
I needed people to look after<br />
the finances, editing, graphic<br />
design and ad sales, but in the<br />
very beginning I wore most of<br />
those hats. There’s nothing like<br />
doing too much by yourself to<br />
fully appreciate how good it is<br />
to shed responsibilities onto<br />
trustworthy and highly<br />
competent people. I found<br />
true colleagues, and the<br />
whole quickly became more<br />
than the sum of its parts.<br />
Eatdrink needed writers<br />
with real expertise to establish<br />
credibility with the sophisticated<br />
readers we strove to attract.<br />
We’ve had so many stellar<br />
contributors, and attentive<br />
readers will recognize some<br />
familiar names in the Contents<br />
at left. They, and others, will<br />
join the distinguished roster of<br />
<strong>Lifestyle</strong> writers.<br />
In Eatdrink’s early years, I<br />
established an editorial advisory<br />
committee that played an<br />
important role in helping to<br />
decide what stories we should<br />
tell. The good news, which<br />
remains true to this day, is<br />
there is no shortage of great<br />
stories to share. The bad news<br />
also remains a reality: there is<br />
never enough room to tell all<br />
of those stories. This is just as<br />
much a problem for <strong>Lifestyle</strong><br />
as it has been with Eatdrink.<br />
Although I relish working with<br />
this full-size format, unlike the<br />
sometimes restrictive digestsized<br />
page Eatdrink was printed<br />
on, we have such a broad range<br />
of departments to attend to. I<br />
know the <strong>Lifestyle</strong> team is up<br />
to the challenge, and they have<br />
been very welcoming in our<br />
early discussions, even though<br />
I am adding to their full plate<br />
by introducing more culinary<br />
content to the magazine.<br />
Other changes are sure to<br />
come in time, as they did while<br />
<strong>Lifestyle</strong> evolved over the years<br />
under Lana Breier’s leadership.<br />
My goal is to see that those<br />
changes maintain forward<br />
progress, and that we keep our<br />
readers informed and engaged<br />
while they enjoy the magazine<br />
cover to cover. As long as we do<br />
that, I’m confident our regular<br />
advertisers will continue to<br />
find <strong>Lifestyle</strong> an ideal way to<br />
connect with their customers<br />
and a sound investment. We<br />
also can attract new customers<br />
and readers with each issue, and<br />
have a heck of a good time doing<br />
so. I hope you all stay with us for<br />
the ride.<br />
May the holidays be a special<br />
time for all of you,<br />
and the year come<br />
to a close in a<br />
hopeful way<br />
that leads us all<br />
to look forward<br />
to 2024 with joy<br />
and confidence.<br />
Peace,<br />
Chris McDonell<br />
chris@eatdrink.ca<br />
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• Vegetarian &<br />
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NOVEMBER/DECEMBER 2023 November/December LIFESTYLE FEATURING 2023 LifestyLe EATDRINK 49
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