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FEBRUARY 2024

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ECONOMICS & ENTERPRISE<br />

That’s Amore<br />

Tania’s looks to expand its ‘stuffed pizza’ footprint<br />

BY PAUL NATINSKY<br />

Above: Tania’s famous stuffed pizza.<br />

Right: Amos Sheena with parents Muntaha and Ihsan.<br />

Tania’s Pizza has long been an<br />

iconic Royal Oak institution.<br />

Nestled in an unassuming little<br />

strip mall behind a Sunoco station at<br />

the corner of 13 Mile Road and Crooks,<br />

Tania’s has been dishing out its signature<br />

stuffed pizza since 1987.<br />

The then-beer and wine shop began<br />

feeding hungry Kimball High<br />

School (now Royal Oak High School)<br />

students during their lunchbreak and<br />

after school, then the high schoolers’<br />

families on weekends and eventually<br />

the broader community.<br />

Today, the store has expanded into<br />

an adjacent space, has added liquor<br />

to its offerings and is moving forward<br />

with plans to move its made-fromscratch<br />

pies onto grocery shelves.<br />

Despite its growth and ambitious<br />

plans, Tania’s remains a family business.<br />

Owner/operator Amos Sheena<br />

runs Tania’s along with parents Ihsan<br />

and Muntaha. Amos’ sister, Tania,<br />

handles the accounting, invoicing and<br />

other administrative duties. One other<br />

brother is a minority partner, and another<br />

is not presently involved in<br />

the business.<br />

Ihsan says all four children<br />

worked for the business until<br />

they were married. Ihsan chose to<br />

name the store for Tania, his only<br />

daughter and eldest child.<br />

Amos returned to Tania’s after<br />

graduating from college and starting<br />

a career in financial planning. He<br />

intends to expand the business and<br />

provide members of the community<br />

with career opportunities. He hopes his<br />

legacy will be sharing the business opportunity<br />

and a positive work culture<br />

with a larger family—the community.<br />

However, Tania’s and its stuffed<br />

pizza almost never happened. Ihsan<br />

worked selling real estate and operated<br />

grocery, beer-and-wine, and liquor<br />

stores in Detroit beginning in 1969. He<br />

ultimately sold his liquor store and<br />

began delivering pizzas for Domino’s<br />

Pizza with an eye toward becoming a<br />

franchisee.<br />

Then fate intervened. The Domino’s<br />

opportunity never materialized. At<br />

the same time, the business that was<br />

housed in the space Tania’s now occupies<br />

was going broke and selling. It was<br />

a beer-and-wine store that sold pizza.<br />

Ihsan and Muntaha took the money<br />

from the liquor store sale slated for a<br />

Domino’s franchise and put it toward<br />

buying the failing Roberto’s store.<br />

Ihsan had a longstanding fascination<br />

with pizza. He was now free to<br />

develop his unique blend of dough,<br />

sauce, cheese, and spices. He read<br />

trade magazines, talking to suppliers<br />

and other vendors. He worked with<br />

Muntaha to develop the stuffed pizza<br />

that only Tania’s serves.<br />

The pizza from Tania’s is difficult<br />

to describe. It is stuffed, but not super<br />

thick like Chicago-style pizza. It has<br />

a buttery, light, but sturdy crust and<br />

a construction that stays together in<br />

one’s hand. Tania’s pizza is delicious<br />

and addictive. Connoisseurs of Detroitarea<br />

pizza will not find anything like<br />

it. Not even close.<br />

Ihsan says many pizzerias over the<br />

years have tried unsuccessfully to imitate<br />

Tania’s pies. Amos, who says the<br />

recipe can be taught and the ingredients<br />

acquired, isn’t worried about anyone<br />

succeeding in eclipsing Tania’s.<br />

The business is about more than the<br />

pizza, he says.<br />

Tania’s works with Royal Oak High<br />

School administration to help students<br />

learn about business and sponsors<br />

sports teams and other community<br />

ventures.<br />

Involvement in the community is<br />

a direct outgrowth of traditional Chaldean<br />

culture for Ihsan, Muntaha, and<br />

family, who still get together every<br />

Sunday.<br />

As Tania’s professional family<br />

grows, it will take the road less traveled.<br />

Instead of expanding into multiple<br />

carry-out locations or sit-down<br />

restaurants, Tania’s has begun to<br />

move into the grocery and grocerydelivery<br />

space.<br />

Amos says Tania’s has received<br />

the USDA approval needed to sell<br />

meat products in grocery operations.<br />

This allows Tania’s to sell<br />

cook-at-home pizzas through grocery<br />

outlets. The pizzas are sold<br />

fresh, not frozen, in a vacuum<br />

seal-looking package that Amos<br />

says gives the pies a long shelf life,<br />

verified by lab-testing. They cook<br />

fast, in 6-12 minutes, and retain the<br />

quality and flavor of the cooked-toorder<br />

version (I home-tested one).<br />

Tania’s has arrangements with two<br />

Door Dash-owned stores that supply<br />

grocery items to the delivery service.<br />

Amos is working to get Tania’s into<br />

traditional grocery stores and expects<br />

this to happen “soon.”<br />

Even in grocery expansion, Amos<br />

says Tania’s considers family values.<br />

Rather than ordering a pizza to go or<br />

going out to a pizza restaurant, Tania’s<br />

business plans encourage families to<br />

cook pizzas at home and spend time<br />

together, he says.<br />

The story continues for the pizza<br />

place that almost wasn’t. And it continues<br />

its own way, keeping family and<br />

community values at its core.<br />

30 CHALDEAN NEWS <strong>FEBRUARY</strong> <strong>2024</strong>

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